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Tuesday Mar 09, 2010

Our Blog Network: 03.09.10

Introducing The PRNewser Weekly Podcast

prn_podcast.jpgWe're proud to announce the launch of PRNewser's weekly podcast. PRNewser editors Joe Ciarallo and Jason Chupick will discuss the top public relations industry news for the week, followed by a special guest interview, broadcast live Wednesdays at 9am ET. Tune in to PRNewser tomorrow morning for our chat with Adam Wallace, director of digital marketing for the Roger Smith Hotel.

Introducing The PRNewser Weekly Podcast (PRNewser)

Variety Drops Critics; E&P Alums Find Jobs

RDlogo.gifVariety's film and theater critics are out as the trade mag rejiggers its masthead, while former Editor and Publisher editors get hired and Techmeme launches a media site.
Revolving Door Newsletter: 03.09.10

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Media Beat: Lance Ulanoff on the Constantly Changing eBook Market

mediabeat030910.jpgVideo: For the second installment of our Media Beat interview with Lance Ulanoff, the PCMag.com editor talks about obsolescence and the eReader market. "Even what we know right now is going to change in a year's time, which means that this transformative product that we just got our hands on in the last 18 months is already being pushed aside for the next transformative product," he says.

Media Beat: Lance Ulanoff on the Constantly Changing eBook Market (eBookNewser)

Six Ways to Find Freemium Success

a10807.jpgWhen 85 percent of consumers expect free content to stay free, what's a media company to do? Here, six execs share how you can successfully adopt a freemium model and enjoy the perks of free mixed with premium offerings.
AvantGuildGive the People What They Want: Six Foolproof Ways to Go Freemium

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Attend Freemium Summit 2010 on March 26 in San Francisco

Newsfeed Update: 03.09.10

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f1ox-news-logo.jpgFox News Has Mastered the Confines of Cable (CJR)
Terry McDermott: Is Fox News an arm of the GOP? Not unless you think Roger Ailes would actually work for Michael Steele. It is more likely the other way around. Steele, in some broader cultural sense, works for Ailes, who is without close contest the most powerful Republican in the country today.

Longtime SF Police Reporter Glover Dies (SF Chronicle)
Malcolm Glover was minted in the days when newsmen eagerly and ceaselessly hoofed the pavement for bloody scoops and loved the lore of all things newspaper. He started in the business at 16 in the old-fashioned way -- on a whim -- and up until his death March 1 at 83 from congestive heart failure, that love of newspapering still filled him.

Print's Advertising Problem -- Tying One Hand Behind Its Back (Online Journalism Blog)
Although on paper there are economies to be made by combining print and Web ad sales, that's not a strategy for future growth. Instead, it appears to result in a prolonged addiction to the dying cash cow of print ads (and, anecdotally, a frustrating experience for advertisers wishing to move money from print to online).

More Newsfeed here...

Tao Te Ching and Publishing

rhogan23.jpgToday's guest on the Morning Media Menu was Ron Hogan, director of e-marketing strategy at Houghton Mifflin Harcourt's trade & reference division (and former senior editor of GalleyCat).

Today he discussed his new translation of Lao Tzu's Tao Te Ching--writing the spiritual text in the plainspoken, dynamic style of author David Mamet. Hogan also explained the strategies he used to grow his project--earning 100,000 free downloads of his text. The book has been available as a free download--and now, a new print edition.

Press play on the embedded player below to listen. Follow this link to read excerpts from the interview.

The show was hosted by GalleyCat editor Jason Boog and AgencySpy editor Matt Van Hoven. You can listen to all the past podcasts archived at mediabistro.com or download episodes for free on iTunes.

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Speak to Parents at these Service Mags

a7617a.jpgAddress common parenting issues with real-world advice for these magazines, which target moms and dads by the specific age groups of their kids.
AvantGuildHow To Pitch: Family Circle
AvantGuildHow To Pitch: Parenting Early Years and Parenting School Years

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How ePublishing is Making Reading Sexy Again


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Revolving Door

News and analysis of media industry job moves

Revolving Door Newsletter: 03.09.10
Variety Revamps Masthead; E&P Vets Find New Gigs

Latest News as of Tuesday, March 9, 2:42PM

Ben Edwards has been named vice president, digital strategy and development, at IBM. He had been publisher and executive vice president at Economist.com. (release)

Jason Whiting has been named managing director at Schematic NY. He had been managing director at AKQA East. (AgencySpy)

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