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Editorial Analytics: The Missing Link in Monetization

This is a guest post by Uyen Tieu, the co-founder and CRO of Rumble. She is a seasoned executive in figuring out how media companies make money and how they morph onto new platforms.

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If you’re a traditional content publishing company, the digital age has already been a disruptive force in your industry for a good number of years.

The leaked New York Times Innovation Report serves as yet another wake-up call for the industry. The report highlights how this iconic news organization is seeking innovation, and where news organizations can improve or adopt new strategies. One way to get there is to arm the editorial team with the analytic tools to help drive unique content, readership, engagement and ultimately monetization.

Read more

A New Space and Time for News

This is a guest post by Zohar Dayan, CEO and co-founder of Wibbitz, which provides automated text-to-video technologies.

video_iphoneThe ubiquity of the smartphone is changing content consumption. The space in which we get our news has narrowed from a newspaper broadsheet to a 4-inch screen, and the time in which we do it has expanded from distinct periods in the day into a constant checking and re-checking of various streams of content.

As the time and the space in which we get our news changes, traditional media needs to adapt fit these new parameters. It’s not only about the format in which we deliver content, but also about the times we choose to deliver it. As a newsreading app, Wibbitz is in a position to notice trends about how and when people like to get their news. We’ve come up with a few tips to help journalists plan and format their content to pull in more readers. Read more

25 Holiday Gifts for Journalists 2013

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The gift-giving season is finally upon us (or already over, if we’re talking Hannukah, and we’re really sorry about taking so long), and that means it’s time for the annual 10,000 Words Holiday Gift Guide, our favorite holiday tradition. Whether you need a stocking stuffer for a journo friend or are compiling your own list for the secret Santa in your life, we’ve got you covered.

If you can’t find anything here, check out our guides of Christmas past: 2012, 2011, 2010, 2009, and 2008.  If you have a gift to add, share it in the comments or tweet us with your own #journogifts.

And herewith, our favorite things this year: Read more

Mediabistro Launches GPlusData Pro For Google Plus Analytics

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Mediabistro announced that its GPlusData.com website, the leading provider of Google Plus analytics data to thousands of users, has launched a paid subscription service offering even more comprehensive statistics on Google Plus profiles.

GPlusData Pro is the in-depth analytics subscription that lets marketers, advertisers, and social media professionals gain insights into their audience and those of their competitors to optimize their activity and see their results. A GPlusData Pro subscription includes:

  • Tracking up to 10 Google+ users or pages
  • Demographic data: country, relationship and gender distribution
  • Post engagement by hour, day or day of the week
  • Most influential followers and who doesn’t follow you back
  • Download and print your tracked pages reports
  • Monthly newsletter with new feature updates and more!

Visit GPlusData.com for Google Plus information, statistics and trends.

Survey: People Aren’t News Reading; They’re ‘News Snacking’ [Infographic]

infographicMobiles Republic, a global news syndication company, recently released the results from its 2013 survey of news reading habits.

The study, based off the responses of over 8,000 of its News Republic® app users, indicates that news consumption is rising; as the number of news outlets grows, so do readers’ appetites for accurate, multi-sourced and fresh news.

Here are key takeaways and the full infographic:

People are checking the news more frequently and for shorter amounts of time.

Forget news reading. Today, it’s all about “news snacking,” meaning people are checking the news more often and typically on mobile devices. 75 percent of readers with smartphones and 70 percent with tablets check the news more than once a day. Read more

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