Writer compensation is constantly evolving, too. What’s a fair salary for a digital journalist these days? There are plenty of payment methods out there. Gawker famously tried the pay-per-pageview model. Writers went overboard with galleries and articles on celebrity sex scandals, and realizing that pageviews were too easy to inflate, the experiment ultimately ended. They now base their goals on unique visitors attracted. Other sites, like Complex, pay their writers based on overall percentage of company revenue, among other metrics.
10,000 Words recently spoke (via email) to Coates Bateman, the executive director of digital programming strategy at Forbes Media, about the conundrum of how to pay digital journalists. The first thing Bateman told us was that Forbes has never used the pay-per-pageview model. What asked what he thought of this type of payment, he replied: ”We cannot speak for others. Our model is about individual experts building audiences and communities around their knowledge. That is why we choose to compensate based on unique visitors.”
The assumption that basic journalistic standards go out the window when clickability is king isn’t necessarily true, Bateman says. Read more