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Jessica Roy

23-year-old writer, journalist, recent NYU grad and media junkie.

How Cosmopolitan Netted 100,000 Paid Digital Subscriptions

Cosmopolitan, the Hearst-owned “Fun Fearless Female” lady mag, told Ad Age today that they reached a significant milestone: to date, the publication has scored 100,000 paid digital subscriptions, a number that’s quite encouraging to other struggling print magazines. So how’d they do it? Check out some of the learnings from Cosmo’s strategy below.

  • Charging more for digital subscriptions than for print: Cosmo offers print-only subscriptions for $15/year, while its digital subscriptions on Zinio and iPad are $19.99/year.
  • Offering digital subscriptions on a host of different devices: Cosmo has been sure to not put all its eggs in one basket. According to Ad Age, they’ve been on Zinio since 2005, but also offer their title in other marketplaces, such as iTunes, Kindle and Nook.
  • No free digital subscription with print subscription: Many magazines offer a free digital subscription if you buy a print subscription. Cosmo has steered away from this strategy, charging customers separately for both.
  • Capitalizing on newsstand success: Cosmo has extremely successful newsstand circulation, reportedly selling 1.5 million copies from newsstands in the last half of 2011 alone. This exposure helps to more easily market their digital strategy.

What do you think of Cosmo‘s digital strategy?

Facebook’s New Timeline For Brands Brings Key Changes To Page Management

Facebook announced today that brand Pages are getting a mandatory design overhaul, which will go into permanent effect on March 30th. But fear not, community managers! You’ll have a full month, starting today, to test the design in Facebook’s preview mode.

The new Pages should look familiar to users who have already jumped on the profile timeline bandwagon, as the redesign will capture key features of the timeline ethos. As Facebook designer Sam Lessin told VentureBeat, “We’ve seen that most businesses have a core group of loyalists, but those loyalists also have friends,” he said. “We’ve made it easier for people to connect with a business through the lens of their friends… It’s a much more personalized experience.”

So what changes will the redesign bring? We’ve listed the most important ones, after the jump.

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Twitter Hits 500 Million Users, At Least According To Third-Party Site

From a small microblogging site skeptics toted as a place for narcissists to share their breakfasts, to the behemoth of news and information (and yes, pictures of food) it is today, there’s no doubt that Twitter has come a long way since its inception in 2006. Today, the almost six year old site reached a major landmark in social networking history: according to Mashable, Twitter snagged its 500 millionth user this afternoon.

While data studied over the last year indicated the target would be reached today, there was still some skepticism as to whether it would actually happen. User data comes from Twopcharts, a third-party Twitter analytics tool that tracks user activity, and not from Twitter itself. However, around 1pm E.T., Twopcharts announced that Twitter had registered its 500 million user; as of this writing, Twopcharts counted 500,036,359 Twitter users.

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The “What I Really Do” Meme Pokes Fun At Journalists, Editors And More

You may have noticed a certain type of photo being shared by friends of all career types on Facebook and other social sites. Marked by a series of six images imposed on a black background, the “What I Really Do” meme jokingly mocks various perceptions of job fields, from doctors to writers. Mashable has compiled a series of the best examples of the meme, and journalists and editors, among others, are highlighted for the misconceptions that run rampant about their fields. Check out some of the photos below, and head to Mashable for the full gallery.

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5 News Organizations To Follow On Pinterest

It came seemingly out of nowhere. Pinterest, a social network where users can create virtual pinboards, quietly transformed throughout 2011 from a niche interest site to a top 10 social network, all while still functioning under an “invite only” model. With solid growth like that, it’s hard not to take notice. The site is more easily geared towards retailers, but journalists and news organizations are beginning to experiment with ways they can tap into the Pinterest market. Here are five of the news organizations you should be following on Pinterest.

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