It may not seem natural because of Facebook’s “like” button, but Twitter “favorites” can be for storytelling.
The page on which they are chronicled, after all, is a timeline of sorts, tracking whatever tweets you decide to attach a star. It’s essentially curation, even if often unused. It’s another platform to reach folks — particularly the most curious — and convey information, hopefully all while keeping an experience fluid.
I don’t know anyone who regularly checks a Twitter user’s favorites, of course. But favorites are there, and you have to expect it happens. At bare minimum, it’s fun to go poking around on your follower’s favorites and see how they’re using them.
So that’s what I did: poked around, but on the favorites pages of some journalism organizations I follow. The result? Usually some laughs (which isn’t necessarily bad).
Below are some examples of what I saw, some of which are kind of funny. The conclusion? Many a time, at least to the average user who stumbles upon them, a journalism organization’s usage of the “favorite” is rare and/or obscure.
The New York Times (@nytimes)
Kudos for favorite-ing that last one?