Apparently “personalized” news apps are all the rage these days, so it’s not really a surprise that Graham Holdings, owners of the Washington Post Company/WaPo Labs pre-Bezos, has ventured into self-selected news arranged by topic with its social news app Trove.
Curating news from more than 15,000 sources and 40,000 RSS feeds, Trove lets you follow the topics, both broad and obscure, that you care about most and consume news specifically within those parameters. Also, you can find other users who share your interests and create your own troves based on your individual interests.
To be fair, this isn’t Trove’s first go at building a personalized news service. The folks behind Trove used to run the now-defunct Washington Post Social Reader Facebook app and a less mature version of today’s Trove (by the way, you can transfer your favorite topics from Social Reader to Trove). They say that this time, they’ve ensured that their algorithms for curating topic-arranged news are solid — but with people having the ability to play with troves, too, the content they provide is now extra valuable.