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3 Reasons Why “Viral News” Will Change the Future

There’s a new trend cresting in the digital journalism world, and its unique spin is the closest anyone has gotten to a truly new way to digest news. It’s called “viral news,” and it’s well on its way to changing the landscape of how websites will soon be producing new, shareable news stories.

It’s important to note that this isn’t the work of standard viral websites like Fark or Buzzfeed. Instead, there’s a new generation of thoughtful, news-focused startups that are finding new ways to share important news content without reducing it to a sugary mass of fluff. One of the biggest viral news websites today is Upworthy, which focuses on creating viral posts of serious content including political speeches, think tank concepts and research data. Since its start in March of 2012, Upworthy has earned millions in funding and gained the monniker of the fastest growing media company in the world.

Here are three ways Upworthy and similar website NowThisNews are on their way to changing news at large. What do you think of their efforts? Let us know in the comments.

1. Relevant Topics Are Perfectly Boiled Down

Instead of an in-depth report on Lance Armstrong’s controversial interview with Oprah, a video on NowThisNews’ front page boiled the whole interview down to a mere 160 seconds. It’s the perfect example of the goal of viral news organizations: to condense big news topics and other points of interest into digestible and shareable bits of information. Users can click on before their commute (or before their lunch break) and easily get through the day’s news in half an hour — and share all of it to their friends. Read more

Become an Online Columnist for Texas Monthly

Broadly speaking, Texas Monthly is a magazine about the culture of Texas, which encompasses a great many things, including smart book reviews, trustworthy and fun reader service, literary essays and feature writing, interviews with newsmakers, great art and photography, political columns and commentary, humor and investigative reporting. And if you’re from the Lone Star state, or have lived a good amount of time there,  you’ve got a leg up when pitching.

“The best way to get in the magazine as a freelancer is to pitch a great Texas story, to know the subject matter, and to have a keen sense of what most Texas Monthly stories are like,” says editor Jake Silverstein. “Reading the magazine closely and demonstrating an understanding of its tone and sensibility are key.”

Freelancers can also break into the website, which has ramped up content in the past year. One-off stories, column ideas and multimedia (with a written story) are all game.

For more information, read How To Pitch: Texas Monthly. [Mediabistro AvantGuild subscription required]

How New Instagram Changes Your Journalism

Instagram has become an unlikely, yet important, online tool for journalists, bloggers and citizens. Not only is it a great way to shoot stylized photos and on-the-go location shots, but it’s also a smart outlet to turn to when looking for eyewitness accounts of major news — people often turn to Instagram thanks to its quick sharing with social media networks like Twitter and Facebook.

However, these past few weeks have changed the service in a radical way, and now is the time to determine whether it’s the right tool for your photos and your personal use.

1. You Won’t See it On Twitter

This season has been a rocky one for Instagram and one of its biggest propagators, Twitter. Two weeks ago, the companies had effectively “broken up,” with Instagram no longer hosting images through Twitter’s API. Twitter snapped back, effectively distributing its own Instagram clone (with filters to boot) right in its native TwitPic system. Read more

When To Link Back, Give Credit In Your Posts

I follow hundreds of people on Twitter and more than a hundred blogs in Google Reader, not to mention the myriad other ways interesting stories and information comes my way. Maybe I saw it on MetaFilter or Reddit, or maybe my fiancé or a former co-worker personally passed it on to me. After looking at hundreds of stories/web pages each day, it’s hard to keep track of what I’ve seen or, having seen it, where I saw it or who shared it first. It’s a digital age dilemma when it comes to blogging about cool new tools or breaking news. It’s especially difficult when the news seems so ubiquitous it’s hard to determine who really broke it (and often, whether that scoop is really a scoop).

This came to mind when GigaOm founder Om Malik posted this tweet praising TechCrunch for “do[ing] the right thing” and crediting them for their “scoop” regarding Google’s acquisition of BufferBox.

The comments on his tweet are particularly interesting, with comments ranging from “I didn’t know you guys had anything on it” to “How is it a GigaOm scoop when they announced it in a company blog post?” to the toungue-in-cheek “Google may acquire a startup in the next six months. You heard it here first. Please make sure to source me. Thanks.” As background, Om apparently had a post about Amazon Locker/BufferBox last month that mentioned, “I have heard rumors that Google is interested in buying the company,” and speculates on what BufferBox could add to the search giant’s line up. TechCrunch updated its post on the sale, which cites the Financial Post interview with the founder, to include a link to Om’s story as background.

But here’s the thing: Are rumors scoops? When does a scoop cease being a scoop, when the info is public and everyone else reports it? Even when it’s not a scoop, but a publicized feature/event/purchase/etc…. Who do you credit? When do you have to credit them? How do you credit them?

With that in mind, here are some best practices to help deliver credit where it’s due and, because it’s about the readers, give your visitors more background into the story and topic. What it comes down to is, it’s better to give too much credit than not enough. Hopefully these tips help navigate the sometimes murky link-back. Read more

Freelancers with Digital Savvy Wanted at Triathlete

Freelancers can find much opportunity at Triathlete.com, the website of the largest and oldest U.S. magazine that covers the sport. Writers, photographers and video shooters/editors are all welcome, and as group content director Kurt Hoy says, “If one person can function in all of these roles, even better.”

In fact, Hoy admits that what he’s really looking for is a single person to contribute every form of digital media, including social. Because the Triathlete.com staff is lean, they depend on contributors for nearly 35 percent of the site’s content each month. So pitching a multimedia package is sure to woo editors there.

For more information, read How To Pitch: Triathlete. [subscription required]

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