It used to be that freelance meant you were a free-agent. Now, it just means you work for free, or scraps.
The past few months have been a rocky one for sponsored online content or “advertorials.” Between the Atlantic‘s Scientology dust-up and increasing paid content on websites like Buzzfeed and various outlets within the Gawkwer network, publishers are pushing boundaries and blurring the line between editorial and advertisement.
It’s a sticky subject, for sure, and the centerpiece of a Social Media Week debate in Buzzfeed’s Flatiron District office between Editor-in-Chief Ben Smith and conservative blogger and The Dist Andrew Sullivan. To describe the debate as a blood bath is even a little bit of an understatement, as the two personalities clashed vehemently over the advertorial’s place online — and the effect it has on journalism at large. Here’s a quote from the debate moderator, the Atlantic‘s Derek Thompson, from his write-up of the event: Read more
Pitchfork’s Ryan Schreiber to Bloggers: ‘Be willing to work for a long period of time for just the love of it’
Way back in 1995, Ryan Schreiber was a high school graduate working as a record store clerk. Finding little on the Internet about indie music, he decided to start his own Web page and launched Pitchfork. With no publishing experience, the site eventually became the online authority on indie music, and nowadays a review there can make or break a career.
In the latest installment of Mediabistro’s So What Do You Do? series, Schreiber says that aspiring entrepreneurs should “be willing to put in the work for a long period of time for just the love of it.”
“Today, more so than any other time, it seems really difficult to make a living in the media, especially in the music media,” he explained. “It’s just so crowded, and at this point the publications that are really able to establish themselves are the ones that are the most passionate and the most relatable. I find that the publications I tend to connect with most are ones that are, in many cases, written by a single voice, somebody who has a really interesting viewpoint or perspective.”
Read the full interview in So What Do You Do, Ryan Schreiber, Founder and CEO of Pitchfork?