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curation

Can Netflix-Style Personalization Help Your News Org’s Homepage?

Dynamic_Yield_LogoThis week, Dynamic Yield announced a new personalization feature to it’s “automated real-time customization engine.” It’s a mouthful, but it could mean new things for your homepage.

Using automated A/B testing, the software helps your website offer a super personalized experience for a user based on their habits and clicks on past visits. CEO and co-founder Liad Agmon says that it helps editors solve the problem of deciding what they want users to see (like Vox’s vegetables) and what users usually click on.

Homepages shouldn’t be generic, because the user that comes to a site via a shared link on Facebook is very different from the one who arrives at the homepage through the url, he notes. Why shouldn’t you cater to them? If you know that one user reads long features, but another is just watching your video content, you can also adjust paywalls to be more fair and more attractive to users.

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The News, in 100 Words or Less

abridgemeUh, oh, the sky is falling.

This month, AbridgeME.com launched as the first user-generated summation tool for news articles. Weird timing, right? At a moment when everyone is dedicated to  providing stacks of digital flashcards and explainers for the news, founder Eric Rems wants to cut to the chase.

His reasoning? Everyone explains and comments — just look at your Twitter feed right now and count the links to opinions on the news — and he wants to provide readers with fact based summaries of the news. This way, you can start to delve into the topic with the facts and only the facts. Then you can create your reading adventure across the web and decide for yourself as you dig in rather than start with the editorial and have them choose sides for you.  Read more

RebelMouse Gets A Makeover

RebelMouseI’ve written about RebelMouse here before — it’s always been a pretty useful tool for curating your various social media accounts. But it’s entering new territory now. Publishers will have the chance to not only aggregate all their content but also use the platform to increase the impact of their viral stories and become a vital part of the social conversation.

Brands and media companies alike are constantly trying the crack the Facebook algorithm code plus keep up with the ebbs and flows of various social network popularity. RebelMouse founder Paul Berry (formerly head of technology at the Huffington Post) and his team are giving pubs a place to combine all their social happenings and create original content.

“RebelMouse is now a content management and distribution platform with comprehensive blogging and original authoring tools to make your content creation process as seamless as possible,” Berry wrote on RebelMouse’s blog.

As Capital New York‘s Johana Bhuiyan wrote, this move may make it competitive with blogging and CMS platform Medium. Animal lover website The Dodo was created entirely with RebelMouse, and it has seen incredible traffic figures because of RebelMouse’s capability of linking back to social media.

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Ukrainian Startup Newzmate Launches Traqli News Curation Tool

Some news stories, such as the current mystery of what happened to a Malaysian Airliner that seemingly disappeared from sight, are difficult to keep up with due to their dynamic and ever-changing nature of almost daily updates that add new and previously unpublished information.

newzmate post picBut, Newzmate, a joint U.S. – Ukrainian-based tech startup may have an answer to this vexing, news curation problem. Read more

Gearing Up For SXSWi: How to Organize Your Online Presence With RebelMouse

5480020f0cbc7867c4dd1cc1d6839498cfd22e6443be3d3885fc60878062a841Twitter, Instagram, Facebook, WordPress, LinkedIn — sometimes it’s just all too much to keep up with, especially when you’re reporting for your publication remotely and expected to keep social media followers in the loop. And with 30,000 people in the media and technology industries descending on Austin this weekend (March 7-11, more specifically) to recount the mass knowledge dump and hundreds of sessions that comprise SXSW Interactive, social reporting from the field can feel impossible.

That’s where RebelMouse comes in.

If you’re struggling to organize your digital presence and find it stressful to bounce back and forth across a dozen social media platforms, download the app ASAP.

RebelMouse’s purpose is pretty simple. The iOS app allows you to manage all of your social media handles in one spot and in real-time while you’re on assignment, and all of your feeds are updated from a pretty, personalized RebelMouse website. You can use the app’s free offering or pay more for features like enhanced branding and access to Google analytics. While it was developed to help local businesses save time on posting social updates and serve as an alternative to building an expensive website, I’m convinced RebelMouse’s main function (aggregating) is the key to making the life of a reporter and publisher easier.

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