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events

How Newsrooms Can Cash In Through Events, According to the American Press Institute

eventsrevenueAs many struggling newsrooms — or publications who are at least in a stage of transition — keep thinking of ways to diversify their revenue streams, live events have become a welcome addition to the frameworks of many media companies.

When done right, event production can be a fantastic way to increase audience engagement with current readers, attract and inform new readers and promote the mission and vision of your publication.

And thanks to a recently-published “Strategy Study” produced by the American Press Institute (API), newsroom leaders now have another resource to refer to when pursuing event production.

Using the nonprofit, nonpartisan digitally-native publication The Texas Tribune as inspiration for a successful revenue model (in 2013, the Trib generated more than $1 million from events), the API spent eight months interviewing 19 publishers about how they made journalism events a sustainable, vital asset to their organizations, and to the community around them.

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Mediabistro Course

Travel Writing

Travel WritingStarting September 23, learn how to turn your travel stories into published essays and articles! Taught by a former Vanity Fair staff writer, James Sturz will teach you how to report, interview, and find sources, discover story ideas and pitch them successfully, and understand what travel editors look for in a story. Register now!

Come to Our Media Intern Party in New York!

intern-party_304

Calling all media interns! Come network with other interns to swap stories, make new connections and get advice on finding your next job! The party will be held next Tuesday, August 12, from 6:30 p.m. to 8:30 p.m. at Turtle Bay in New York. Your hosts for the evening will be Mediabistro’s managing editor Valerie Berrios and senior education manager Sandra Reitman.

We’ll have drink specials, complimentary appetizers and a chance to win a free Mediabistro course!

You can register for the party here. We hope to see you there!

Join Us Tomorrow for a Career Lunch Hangout with a Freelance Pro!

Career-lunch-articleIt’s time for another Career Lunch! Tune in tomorrow at 1 p.m. ET as Mediabistro managing editor Valerie Berrios and MediaJobsDaily editor and career expert Vicki Salemi host a Google+ Hangout with Kim Taylor, a veteran freelance copywriter and Mediabistro instructor.

Taylor has worked with brands like David Levy, Brand Jam and American Express Platinum Travel. She’ll share her best tips on all things freelance, including how to best manage your time, land new clients and even pursue a passion project on the side.

Join the conversation with your questions and comments on TwitterFacebook or Google+ with the hashtag #mbhangouts.

National Press Club, Poynter Team Up For Talk on Journalism Gender Gap

presclubFinally, we have an opportunity to let out all our feelings about the firing of Jill Abramson and the massive journalism gender problem on our hands someplace other than the Internet.

Poynter and The National Press Club have agreed to co-host a discussion forum called “Closing Journalism’s Gender Gap: A Forum on Women and Leadership” in Washington, D.C. on June 30, designed to address newsroom culture in America as it relates to gender.

Questions to be asked include ”Why has the number of women leaders in media remained unchanged over the past decade?, “Has the focus on new technology affected the advancement of women leaders in newsrooms?, and “What news organizations have effectively advanced women leaders, and how did they do it?” (Good luck answering that one).

Speakers reflect some of the publishing industry’s most influential women:

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Online News Association Releases Schedule for #ONA14

Aolk0TmBIt’s official-ish. The Online News Association has posted the first iteration of the schedule for this year’s conference and awards banquet. Eeek!

The event is in the Windy City the weekend of Sept. 25-27 and promises lots of opportunities to learn about digital tools for journalists and network. Broken into four different categories, scheduled sessions tackle various tasks: Listen (core sessions), Solve (conversations), Make (workshops) and Midway (hands-on).

Now for the meat of the program. Who will be there? Vivian Schiller, Twitter’s Head of News, will lead a panel called “Tweet Storm: Making Sense of the Twitter Tempest,” Melissa Bell from Vox.com will discuss how to make a story go viral and Robert Hernandez of USC Annenberg will talk about wearables. Workshops on using Snapchat and Vine in the newsroom are sure to entertain and inform, and a thoughtful presentation on doing branded content with integrity should be animated.

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