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Guest Post

Editorial Analytics: The Missing Link in Monetization

This is a guest post by Uyen Tieu, the co-founder and CRO of Rumble. She is a seasoned executive in figuring out how media companies make money and how they morph onto new platforms.

analytics

If you’re a traditional content publishing company, the digital age has already been a disruptive force in your industry for a good number of years.

The leaked New York Times Innovation Report serves as yet another wake-up call for the industry. The report highlights how this iconic news organization is seeking innovation, and where news organizations can improve or adopt new strategies. One way to get there is to arm the editorial team with the analytic tools to help drive unique content, readership, engagement and ultimately monetization.

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A New Space and Time for News

This is a guest post by Zohar Dayan, CEO and co-founder of Wibbitz, which provides automated text-to-video technologies.

video_iphoneThe ubiquity of the smartphone is changing content consumption. The space in which we get our news has narrowed from a newspaper broadsheet to a 4-inch screen, and the time in which we do it has expanded from distinct periods in the day into a constant checking and re-checking of various streams of content.

As the time and the space in which we get our news changes, traditional media needs to adapt fit these new parameters. It’s not only about the format in which we deliver content, but also about the times we choose to deliver it. As a newsreading app, Wibbitz is in a position to notice trends about how and when people like to get their news. We’ve come up with a few tips to help journalists plan and format their content to pull in more readers. Read more