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How to Pitch

Bustle Seeks Writers to Pitch Shareable Social Content for Its Young Female Demo

Just over a year old, Bustle is the women’s lifestyle website that blends hard news with stories about the injustice of Orange Is the New Black’s Emmy snub. The site publishes about 150 stories a day, from listicles to personal essays, with the intention of fostering a “positive and inclusive website for women,” says features editor, Rachel Krantz.

Bustle is actively recruiting journalists, essayists and photographers to join its roster of contributors — especially those who fall into its demographic of 18 to 34 year olds (including recent grads). Editors encourage writers to submit hyperlocal and hyperspecific content that share well on social media. However, as always, it’s important to keep in mind the tone of website. Krantz explains:

A lot of websites might have that feminist perspective, but it might not inform every piece. But we draw the line. We’re not going to do weight-loss content or ads around it, even though that content tends to do very well.

For more information on what to pitch to get the editors’ attention, read: How To Pitch: Bustle.

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Pitch Travel Stories With a Strong Journalistic Hook to Roads & Kingdoms

In a world of listicles and quizzes, Roads & Kingdoms, launched in 2012, seeks to fill a void in travel journalism with a focus on in-depth reporting of destinations. Instead of critiques of new hotels or a roundup of luxe resorts, Roads & Kingdoms delves into the dynamics that affect a region’s culture, politics and economy. It presents travel writing in a more journalistic light. Editor-in-chief and founder Nathan Thornburgh says:

Our target readers are people who are already well traveled and are looking for stories from more distant places they don’t know yet. That, and they like good writing.

Roads & Kingdoms also has partnerships with both Sports Illustrated (for international soccer stories) and Slate (for stories on foreign affairs), so there’s the possibility for freelancers’ work to appear on either outlet in addition to Roads & Kingdoms.

For more information on what editors are looking for in a query, read: How to Pitch: Roads & Kingdoms.

The full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

Grandparents.com Seeks Freelance Pitches on Modern Grandparenting

Grandparents.com is a site for the modern grandparent. Its readers are interested in traveling, staying healthy and, of course, finding fun things to do with the grandkids. After all, explains editor-in-chief Ellen Breslau, the average age of a grandparent today is only 52. So freelancers interested in pitching the site should steer clear of stories on hearing aids or assisted living.

Instead, Breslau says she wants “more health stories and smart takes on financial matters, such as estate planning or the best part-time jobs for baby boomers.” You should also note:

Articles typically average 500 words and include one to two expert sources. Slide shows are another popular format on the website and should be made up of quick, easily digestible tips. The tone is conversational — “as if your best friend or neighbor were speaking to you,” says Breslau.

For more details on what to pitch the site, read: How to Pitch: Grandparents.com.

The full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.