Among all the highly complicated questions media companies are grappling with, Time Inc. is still in a seriously unique transitional period. But when Gawker reported that the publisher — more specifically, Sports Illustrated magazine — scores its editorial writers based on how much they benefit the respective magazine’s advertiser relationships, it was a bit hard for me to feel sorry for them.
To be fair, that’s not the only thing they’re applying a numerical value to. “Quality of Writing,” “Impact of Stories/Newsworthiness,” “Productivity/Tenacity,” “Audience/Traffic,” “Video,” “Social” and “Enthusiasm/Approach to Work” are all categories that appear on the writers’ scorecards. But “Produces content that [is] beneficial to advertiser relationship” is still there.
Wrote Gawker watchdog reporter Hamilton Nolan:
“(Time Inc. provided this document to the Newspaper Guild, which represents some of their employees, and the union provided it to us.) These editorial employees were all ranked in this way, with their scores ranging from 2 to 10.”