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Chuck Porter on CP+B’s Expansion Plans and Reinventing Domino’s

And so, our conversation with MDC chief strategist/CP+B chairman Chuck Porter continues. In Part II of our Media Beat interview with Porter, the ad industry vet explains why expanding his agency into New York City is not at the top of the priority list and how CP+B helped revamp the Domino’s brand. Porter says that from the beginning, Domino’s was aware that “they had a product problem,” so what was the agency’s message to the pizza chain? “Let’s be transparent.”

This and all MediabistroTV productions can also be viewed on our YouTube Channel. Be sure to check out Part III of our chat with Porter tomorrow.

Part I | Monday: Chuck Porter on MDC’s Acquisition Strategy and Life with Miles Nadal

‘My Criterion is The Work’: Chuck Porter on MDC’s Acquisition Strategy

In part I of our Media Beat interview with MDC Partners chief strategist and Crispin Porter + Bogusky chairman Chuck Porter, the ad exec (though he doesn’t really take to that term) discusses his holding company’s acquisition strategy and what it’s like working alongside MDC CEO Miles Nadal.

According to the ad vet, creativity is key when determining the right acquisition as he says simply, “My criterion is the work.”

This and all MediabistroTV productions can also be viewed on our YouTube Channel. Be sure to check out Part II and III of our chat with Porter tomorrow and Wednesday, respectively.

Elevator Pitch: TwoChop Makes a Game Out of Web Content

In this episode of Elevator Pitch, host Alan Meckler meets with TwoChop founder Mo Lam and AppAddictive CEO Mike Onghai about their New York based gamification venture, TwoChop. If you run a blog or other content oriented website containing text, music, or images, TwoChop will make a game from the content.

For more mediabistro videos, check our YouTube channel, and be sure to follow us on Twitter: @mediabistroTV

Cubes: Inside IAC’s Newsweek & The Daily Beast

The MediabistroTV crew headed over to Manhattan’s West Side recently to check out the gleaming Frank Gehry-designed IAC building which is home to Newsweek and The Daily Beast, among dozens of other IAC brands. NewsBeast’s Senior Columnist and CNN contributor John Avlon takes you into the belly of the Beast, which is home to the magazine, the website, a daily web series, and a lot of free food.

Spike Lee: My First Big Break

In the latest episode of mediabistroTV’s “My First Big Break,” we talk to legendary filmmaker Spike Lee.

While Lee is well-known for his movies, did you know that if it wasn’t for NBA superstar Michael Jordan and a pair of Nike Air Jordan sneakers, Lee–and Nike–might not be the icons they have become today? It all came down to a risky commercial shoot.

“So Michael Jordan could easily have said, ‘I can’t take a chance on this young gun, this young boy, just give me the reels of the top guys on Madison Avenue.’ But Michael Jordan didn’t do that,” the¬†Red Hook Summer¬†director recalls. “For some reason, he decided to give me a shot. And the commercial I did with Michael Jordan ended up being some of the greatest campaigns ever in the history of advertising and Nike took off.”

For more videos, check out our YouTube channel and follow us on Twitter: @mediabistroTV

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