Good storytellers are hard to find, but good storytellers with multimedia skills are golden. Learn how to translate news stories into fascinating multimedia packages. We’ll take a look at the best multimedia news stories on the Web and get a feel for how photos, audio and video can enhance the written word.
To succeed in journalism, it is important to not only find your story, but to tell it in a way that’s different from the competition. (And let’s be honest, there is a lot of competition nowadays.) So, to take on that 800-lb gorilla of celebrity news, TMZ, Celebuzz editor-in-chief Dylan Howard says his team works overtime to give readers the most in-depth coverage possible.
“We must provide the most comprehensive coverage of the top 40-plus stories each day that are being aggregated by our rivals. I want our stories to go beyond the headline. That sounds jingoistic, but there’s method behind it,” he said in his Mediabistro So What Do You Do? interview. “When you look around the Web, the top showbiz stories are all covered the same way, packaged like Associated Press copy.”
And how does Celebuzz distinguish itself from the rest? “Putting these stories into context, often through the use of expert analysis,” Howard said.
– Andrea Hackett
Thanks to the Online Education Database for naming 10,000 Words one of the best 40 blogs for journalism students. They write:
“This Mediabistro resource is a journalism major’s BFF, because it focuses on technology’s integral role in promoting information these days.”
Writing query letters are painful — unless you know exactly what the editors want to read. Enter mediabistro’s How To Pitch series, where editors break down exactly what they’re looking for from word count to which sections are prime for pitching.
Jaime Lowe, executive editor of Airtran’s in-flight pub GO, says an email with links to one or two clips that show clearly why you should be given the assignment, based on your experience, will have her jumping at her desk. “I definitely think that writing one really tight paragraph that is incredibly gripping is the most important part. “It just has to catch attention,” she explained.
For details on which sections Lowe is looking to fill, read How To Pitch: GO.
This article is one of several mediabistro.com features exclusively available to AvantGuild subscribers. If you’re not a member yet, you can register for as little as $55 a year and get access to these articles, discounts on seminars and workshops, and more.
If you’ve been tasked with making a podcast for your news organization, you know how daunting the experience can be. From picking the right equipment to interviewing guests, every little piece can be the difference between thousands of subscribers or none at all.
But one of the easiest ways to get people tuning in is to let your personality shine and express an opinion.
“The Internet is a medium that rewards people who provoke a little bit,” said Matt Binder, producer of “The Majority Report with Sam Seder.” ”There’s several ways to get at the truth. One is to just give information in a slightly dry and informative, just-the-facts way. Another is to have people debating a topic, and I think that is always much more dynamic.”
For eight more ways to grab listeners’ ears, read How to Make a Podcast People Want to Subscribe To.