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Every News Story On The Internet Right Now Could Be 300 Words Shorter

AP_logoOk, so while longwinded Upworthy-style headlines are in vogue right now, so should be tighter editing. Earlier this week, Erik Wemple reported on an AP memo announcing a move to start “policing” story length. Daily bylines digest stories should be around 300-500 words and top, ‘global’ stories should never exceed 700, unless it’s necessary and still ‘tightly edited.’ I’m all about it. Some reasons managing editor Brian Carovillano wants them shorter?

1) Good stuff is drowning in a ‘sea of bloated, mid level copy.’ I know we’re all supposed to be all about ‘longform,’ but it seems like everything I read these days is at least two paragraphs (or pages, if you’re The New Yorker) too long. One day when I have a free weekend, I’m going to compile my evidence, but for now it remains a hypothesis: I think a lot of us are writing too much to seem more serious and in-depth so as not to appear too beholden to the ‘clickiness’ of the Internet. Yes, we can do serious journalism on mobile and digital-first platforms. But it can also be concise. Read more

Inflight Entertainment Company Global Eagle Inks Deal with Digital Newsstand Leader Magzter

global eagle post pic
A recent deal announced by inflight entertainment company Global Eagle and digital content provider Magzter will give airlines—and their passengers—access to thousands of local, regional and international magazines.

The initial rollout of the service will be made available to Global Eagle’s airline partners Dubai-based Fly Dubai and Brazil’s largest carrier, TAM Airlines. Read more

What NYT Now Means For the Times and Mobile Journalism

Screen Shot 2014-03-26 at 12.07.42 PMThe New York Times has been a bit slow getting with the program, as mobile offerings go. NYT Now, an $8 app billed monthly, will offer top stories as curated by Times editors on mobile phones (it’s not clear yet when an iPad version is coming) starting April 2.

I had heard rumors about NYT Now when Executive Editor Jill Abramson and other top dogs from the Times announced the app and other mobile products to be rolled out at SXSW earlier this month, but it seems now the Grey Lady is ready to move away from an “all the news that’s fit to print” mentality to a “fast and engaging news experience” mindset, noted TechCrunch’s Ingrid Lunden.

NYT Now will feature quick summaries of the day’s biggest Times stories (“Morning and Evening Briefings”) as well as recaps of aggregated pieces from around the web, and it will all be produced by newsroom journalists on a mobile-only team. The $8 app gets you access to the full version of any story inside the app, but don’t expect an endless supply of Times journalism.

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Rumble and Digital First Media Partner Up, Update Their Ideas of Mobile

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Last week, Digital First Media announced a partnership with Rumble, the mobile publishing platform. I’ve written about Digital First Media before, when they announced their plan to “unbolt” digital newsrooms from their print culture. This partnership is a move in that direction.

They aren’t just a new Rumble client. The two companies instead have partnered up for mutual benefits. According to Rumble cofounder and CRO Uyen Tieu, they had a team of developers in DFM’s newsrooms for a week, going through their systems, poking around their servers and taking stock of what they are currently working with. This way, says Tieu, Rumble can work with them to give them exactly what they want and need. Tieu says that they are a good fit for publishers like Digital First Media because they are a centralized platform “but we are agnostic in that we are open to working with everyone…we play well in the sandbox with others.”

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Consumers Prefer the Mobile Web Over News Apps

mobilenews2A visitor to a news site that arrived through Facebook or search is less engaged than a direct visitor, according to a new study from Pew Research Center. This pattern holds true for both legacy media outlets and digitally-native publications like BuzzFeed.

The report looked at 26 news sites: the top 15 in traffic according to comScore and the top 20 most-shared publications on Facebook according to platform’s internal data. While it did not delve deeply into mobile traffic due to the limitations of comScore’s mobile panel, there were still some interesting insights on mobile Web-browsing habits.

Readers continue to favor Web browsing over apps when it comes to news. Read more

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