If you see something, share something. That’s the motto and logic behind a new video sharing app called ifussss. Say it with me now: EYE- FUSS.
While Twitter and Facebook already have us all gathering images and looping videos, ifuss is targeted to news organizations. Co-founder Edward Brooks explains:
Right now, it’s a ton of effort. Users are looking for good content, they’re interested in things happening in their area. If you know a story’s already broke, you can go to Facebook or YouTube, but even if you find the content, you don’t know if you can use it, if it’s been used before — the whole process in the middle is difficult.
The concept is the same as, say, Instagram. You see traffic on a bridge, for example. You shoot and upload it to the ifussss network. It’s automatically geo, time, and hash tagged. News editors can search and monitor the ifussss newsroom platform and, this is where it gets interesting, buy the content.
They still haven’t worked out the kinks on pricing, but it’s going to be a “very low cost” price, says Brooks. ifussss collects that revenue and pays a percentage to the citizen journalists who took the video in the first place.
Brooks mentions that a contact of his in a local New York City newsroom says they had five or six people combing through user-generated video after Hurricane Sandy.
It would make that process much easier. We’re not asking you to change that behavior, but now the archive is there, it’s verified content, and ready to use.
There’s been much discussion around Twitter’s Vine and Instagram video, but both of the behometh’s continue to tell us that they aren’t a media company. ifussss could fill in that gap. The big question is: will newsrooms pay for user generated video content? Brooks thinks they should.
“It’s about video with value,” he says. “It’s not just about breaking news. I saw a Lisa Liu filming in Washington Sqaure Park the other day… It’s of no value right now, but when that movie comes out or wins awards, the footage could be of value later. It’s in the archives, tagged, and ready to be used.”
The app is set to release in the store in late August, but they are offering limited pre-release access to the app if you sign up now
. I’m curious to know what you all think of the concept, so let me know in the comments or on Twitter.