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Photojournalism

Freelancers With Multimedia Skills Wanted

“I come from a print background, and I think we have an advantage on the Web,” says Loop21′s newest EIC.

Instead of decrying the decline of print, Lisa Armstrong is embracing it, and making the site truly reflects the ethos of the Internet. “Rather than just presenting information to our audience, we want people to respond. So, whether it’s through some form of social media or on the website, we wanted it to be like we’re having a dialogue about issues that are important,” she said.

Armstrong is actively seeking new writers, and those who are new to the journalism game are just as welcome as seasoned pros. “It’s less about how many years you’ve been in the industry and more about what skills you bring to the table,” she said. And multimedia skills are in high demand. So if you can show off strong writing, reporting and multimedia chops, you might start landing regular assignments.

For more info, read How To Pitch: Loop21. [subscription required]

Instagram, Like Other Social Media, a ‘Police Scanner’ for a Demographic

Instagrammed screenshot of a picture of SnapRecognizing a new tool at The Boston Globe is a gateway to worthwhile discussion on social media strategy: not everyone likes, has access to or uses the same digital thing. And that’s great for journalism.

Journalism.co.uk has a nice read on the wall-o-local-Instagram pics that the Globe is test-driving in its newsroom. Appropriately named “Snap,” the project is a result of a partnership with the MIT Media Lab, and it displays every local Instagram image on a big map of the area. Neat on its own (i.e., worthy of an Instagrammed pic of its own), and notably, it’s also being used for helping find sources for local stories.

There’s definite newsroom utility to display social media data like this on a map. You naturally are exposed to events, with pictorial evidence, that you may not have otherwise paid attention towards. And you can can pinpoint where that action is happening. That’s practical on a day-to-day basis, and particularly helpful during event like Hurricane Sandy, where much is going on and you’re looking to move your reporting fast. It’s clearly a useful tool (and if it isn’t yet clear, I’d certainty love to play with it.)

What I think is worth noting beyond the obvious ingenuity, however, was the main story that according to the article Chris Marstall, creative technologist at the Boston Globe, actually produced during Hurricane Sandy. After spending “about eight hours staring at Snap” during the storm, this piece says that Marstall didn’t know what story to pick up and write. “Eventually I figured out that the interesting story to tell was that everybody was staying home and getting drunk in their apartments, doing a lot of day drinking,” he said.

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Freelancers with Digital Savvy Wanted at Triathlete

Freelancers can find much opportunity at Triathlete.com, the website of the largest and oldest U.S. magazine that covers the sport. Writers, photographers and video shooters/editors are all welcome, and as group content director Kurt Hoy says, “If one person can function in all of these roles, even better.”

In fact, Hoy admits that what he’s really looking for is a single person to contribute every form of digital media, including social. Because the Triathlete.com staff is lean, they depend on contributors for nearly 35 percent of the site’s content each month. So pitching a multimedia package is sure to woo editors there.

For more information, read How To Pitch: Triathlete. [subscription required]

Impress Men’s Health With Your Multimedia Skills

Men’s Health’s website is not only open to freelance pitches, but the pay rate is also on par with other big-name mags. If you can show off your shooting, writing and filming skills in a pitch, it’ll have a better chance of making the cut.

“The more things you can bring to the package, the more likely you are to get into Men’s Health,” said editor Peter Moore. Plus, you don’t have to be an industry insider to write for the mag (though it does help). Keeping up with new health studies and breaking science news will help you find ideas and impress the editors.

For more info on what to pitch, read How To Pitch: Men’s Health. [subscription required]

Sharing Visually on Facebook: How Can It Get Readers to Your Site, Too?

I like photos. I tend to “Like” them, too. But despite my “clicks of approval” (read: we never really know what Likes mean), I don’t always click through to content when a news org shares an image.

Maybe everyone is more systematic than I am, but my Likes are pretty arbitrary. I’m calculated about a lot of things, but my commenting is pretty arbitrary, too.

Two things to healthily recognize here: “Liking” isn’t unvaluable to a news org, and neither is commenting. We can measure some value with those statistics and participate in a “Like science.” At the same time, measurement of engagement on something like Facebook may be inexact when you’re looking at all kinds of journalistic impact. (See good discussion on better measuring journalism’s impact here.)

Putting some of that conversation aside, if your journalistic meat doesn’t lay in Facebook’s garden, my gut is you want your audience to stay awhile on the content on your site. For whatever reason or combination of reasons—financial or philosophical.

If that’s you, here’s a good question worth considering: How do you share visually on Facebook and additionally draw in website traffic?

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