A new survey from Dutch company ING found that 45 percent of international journalists “publish as soon as possible and correct later,” while only 20 percent always do their due diligence before publishing.
Additionally, the 2014 Study Impact of Social Media on News report, created for PR professionals and journalists, reported that one-third of journalists don’t consider social media posts a reliable source of information. Still, 50 percent said the majority of their news tips and facts come from social.
But journalists don’t seem to mind questions of accuracy too much, since 60 percent said they feel less restricted by journalistic standards in their social media reporting. Twenty-two percent reported that they treat social media posts the same way as traditional methods when it comes to journalism ethics.
Finally, PR professionals, who once worked quite closely with journalists in setting up interviews and providing timely, accurate news items, say reporters aren’t as quick to get in touch with them. The assumption for this is that journalists are relying more frequently on social media info, despite their low levels of trust with the medium.