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Let’s face it. No one — save for shut-ins and the Pulitzer Prize committee — wants to read a story that spreads over several pages of a newspaper. Pictures and graphics are not gonna help and putting on the net only exacerbates the problem. So what is a long-winded journalist to do? Here are some ways to make the long story more palatable:

Break it up

Newspapers ought to take a cue from DailyLit, a forward-thinking site that makes classic literature like Dickens and Dumas, as well as newly released books, available for online reading through installments. Users can select a book they want to read and receive daily chunks of it either through email or RSS.

RSS itself is a great way to encourage readers to follow a long with a particular story. Instead of making an excessively long story available online in one piece, deliver different sections of the story through RSS over the course of a few days to ensure the reader digests more of the story.

The same idea could be applied to Twitter: instead of sending a portion of the story through RSS, simply send a link to Twitter followers/readers.

Let the story stand alone

GOOD Magazine, which, along with the Las Vegas Sun, is at the forefront of new media innovation, makes a free 6×6 inch, mini-newspaper available in select Starbucks locations that concentrates on a single story. This week’s story is on carbon emissions and is made up of a large and detailed graph of how greenhouse gases affect the world. The first fold-out page is a full-sized ad that the reader sees before reading the story (ad revenue!). Not only is this a genius way of putting a story in front of readers who will likely have a few minutes to spare, it is also a great way to promote brand identity.

More pics: Front cover, Inside ad, Full-page story

Go mobile

Now that more Kindles are finding their way into consumers’ hands and the iPhone and BlackBerry have made reading on a cell phone less of a chore, it’s time to adapt long investigative pieces or feature stories for reading on mobile devices. If people are willing to read books on a Kindle, they are likely willing to read the newspaper. And now that news sites are being optimized for the web, it’s time to optimize the stories themselves.

Whichever way the story is presented, it must reflect the growing segment of the population who don’t have time to read long pages of text. After all, what good is a story if no one reads it?

The recent launch of Apple’s App Store means millions of iPhone users will have hundreds of handy applications available at their fingertips. Many of these apps make it easier bloggers and reporters to work on the go. For those that don’t have an iPhone, perhaps it’s time to considering purchasing one.

1. SpeakEasy Voice Recorder

Average Rating: 3 Stars Price: $4.99

From the developer: Record and playback notes, reminders, or just about anything from your iPhone’s built-in microphone. SpeakEasy gives you a recording studio that fits into your pocket. Intuitive and fun, SpeakEasy is the premier voice recorder for your iPhone.

• Record voice memos, reminders, lectures, meetings, or anything you wish.
• Add a title, comments, or even a photo from your photo library or camera while recording.
• Group and organize your recordings by category.
• Interruption protection lets you pick up and continue your recording after a phone call interruption.
• Pause and continue recording with a single touch.
• Playback and quickly scan your recordings with the touch slider.

2. Writing Pad

Average Rating: 4 Stars Price: Free

From the developer: Store notes and send email using ShapeWriter on your iPhone. ShapeWriter is a revolutionary text input technology that enables you to enter text into the iPhone by tracing word shapes rather than typing letters. Each shape traced on the soft keyboard with your finger is recognized as a word. Error correction is fast and easy. For rare names and acronyms, type only once and you will be able to shape write the next time. Shape writing is many times more efficient than letter-based handwriting recognition.

3. WordPress

Average Rating: 3½ Stars Price: Free

From the developer: Robust but simple to use, the WordPress for iPhone Open Source application allows you to create and edit content on your WordPress blog(s) with support for offline use. The app includes the following features:

• Support for WordPress.com blogs and self-installed WordPress blogs (version 2.5.1 and higher)
• Embedded Safari for true previews of posts
• Full support for tags and categories
• Photo support for both camera pics and library photos
• Support for multiple blogs
• Ability to password protect a post, save as draft, or mark for later review
• Auto-recovery feature recovers posts interrupted by phone calls

4. TypePad

Average Rating: 3½ Stars Price: $4.99

From the developer: Update your blog and share pictures with the world from wherever you are with TypePad. Built to connect with the award-winning TypePad blogging service, TypePad for iPhone and iPod touch enables you to…

• Write new posts for your blog in just a few seconds.
• Post photos to your blog from your iPhone’s camera or photo albums.
• Alert your friends when you post to your blog by automatically updating Twitter.

With TypePad on your iPhone or iPod touch, you can share your ideas and photos as they happen, from wherever you are. And since it integrates with TypePad on your desktop, you get all the great features of the world’s premier blogging service.

5. Twitterific

Average Rating: 3½ Stars Price: Free

From the developer: A fun application that lets you read and publish posts (called “tweets”) on the Twitter social network. Stay connected with friends, family, and co-workers through the exchange of quick, frequent answers to one simple question: What are you doing?

6. Kyte Producer

Average Rating: 3½ Stars Price: Free

From the developer: Use your iPhone to instantly share photos and slideshows with your friends on Myspace, Facebook, or any website, blog or mobile phone.
Instantly broadcast pictures as you take them, or create slideshows from your iPhone’s picture gallery. You can even chat with your audience in real-time!

7. EverNote

Average Rating: 3½ Stars Price: Free

From the developer: Evernote helps you remember everything from your real and digital life using whatever device or platform you find most convenient.

Evernote for iPhone is part of the Evernote service. With it, you can take notes, snap photos, create to-do lists. and record audio. Everything is seamlessly synchronized with the web, and made available across all the devices and platforms you use, including iPhone, Evernote for Mac, Evernote Web, and Evernote for Windows.
Snap photos of any thing from whiteboards to business cards to wine labels, and Evemote will make the text within those images searchable.

Need something from last week or last year? Evernote instantly connects to the Evernote web service so you can get what you need. Find what you’re looking for by searching or filtering by tag, date, location. and more.

8. NetNewsWire

Average Rating: 3 Stars Price: Free

From the developer: NetNewsWire is an RSS reader for iPhone — you can read news from the millions of weblogs and sites that publish RSS feeds.
Because NetNewsWire syncs with all of NewsGator’s free RSS readers, if you read an item on your iPhone, you don’t have to read it again on your Macintosh or other computer. It’s automatically marked as read everywhere.
You can also save items for later via the Clippings feature, and any item you clip is available on your other computers. It’s an easy way to save something to read when you have more time.

9. Jott for iPhone

Average Rating: 3 Stars Price: Free

From the developer: Jott for iPhone is the ultimate mobile notepad that turns your voice into notes. Capture your to-dos as quickly as you can say” Get strawberries for dessert. “We transcribe your voice into text and place the resulting notes in your lists. When you complete items, just cross them off with a swipe of your finger.

All of your lists are backed up on Jott.com, where you can manage them when you are at your computer. For existing Jott customers, your lists and notes will load after you’ve d
ownloaded the app (may take a minute if you have a lot).

10. Lonely Planet

Average Rating: 2½ Stars (Spanish) to 4½ Stars (Vietnamese) Price: $4.99

From the developer: Want to never be at a loss for words, no matter where you are in the world? With your iPhone, and a little help from Lonely Planet, you’ll have the local lingo licked.

Lonely Planet, the world’s leading travel company, now offers its 10 most popular phrasebooks in downloadable audio format, specially tailored to make the most of your iPhone. Don’t just skim the surface on your next trip; with 530 spoken (and phonetically written) phrases in each guide, you can shop, socialise and shout like a native.

And a few worth copying by other news organizations…

Fox News UReport

Average Rating: 3 Stars Price: Free

From the developer: FOX News wants you to report the news. The uReport Application for iPhone allows you to do just that. You can easily take or select pictures of news happening around you and send them directly to FOX News Channel from your iPhone. If we determine your submission is newsworthy, your photo could appear online or even on air!

MLB.com At Bat

Average Rating: 3 Stars Price: $4.99

From the developer: MLB.com At Bat from MLB.com, the official site of Major League Baseball, delivers real-time scores and in-game video highlights of every game directly to your iPhone.

You’ll get each highlight moments after the play happens so you never miss the important action. The application will automatically detect your network and play video encoded for either EDGE/3G or Wi-Fi bitrates. MLB.com At Bat will provide this breakthrough service for the remainder of the 2008 season – including playoffs and World Series. It’s a whole new ballgame!

Now Local

Average Rating: 3 Stars Price: Free

From the developer: NowLocal is the best way to find news that’s happening around you. Using the iPhone’s location services, NowLocal automatically delivers you news from the best local sources, wherever you are. So as you move from place to place, it’s easy to quickly check what’s going on around you.

For more news iPhone news apps, click over to Mindy McAdams.

Today is RSS Awareness Day. Are you aware of RSS? Were you aware that RSS Awareness Day existed? And I’m totally not asking because I think you should subscribe to the 10,000 Words RSS feed. While RSS is popular in many tech circles, your average internet users hasn’t quite caught on.

In the spirit of the day, here are some of the possibilities of RSS:

1. Get sports scores

2. Check the weather

3. Create a custom newspaper

4. Get constant updates on the latest in multimedia and technology news and commentary

Sports journalism has an intrinsic fan base, so it only makes sense to parlay that readership into online sports communities.

Takkle, an offshoot of Sports Illustrated, is hooking them while they’re young. The site has an active network of high school athletes and fans who can submit photos and video of their favorite teams or participate in throwdowns on just about any topic.

Impressively, the site ranks the top 25 basketball players and top 100 football players from high schools across the country. Takkle users can rate each player as over or underrated, view stats and debate the player’s cred in the comments section.

Elsewhere on the site, SI.com’s College Football’s Greatest Rivalries video series is well-packaged and is sure to get football fans talking. All the greats are there including University of Florida v Florida State, USC v UCLA and Army v Navy. The opportunity to debate the prowess of one’s home team exists elsewhere on the site at FanNation, but it would have been nice to have a comment section or direct link to each rivalry’s discussion board to make the debate more immediate.

Bleacher Report is perhaps the best citizen journalism sports site not tied to a mainstream media outlet. In the vein of Associated Content, users can register and write their own sports-related articles, which, when posted, can be reviewed and rated by other users. Writers are free to speak their minds and throw unbiasedness out the window (especially today’s front page story “ESPN: The Ultimate Hypocrite”. Totally valid argument, but wow what a headline.) Bleacher Report covers most of the major sports, including football, basketball and soccer and its thriving community is making it one of the best on the web.

And because no post is complete without a good map, soccermap.net takes soccer league tables and plots them on a user-friendly map. The site is Europe-centric, but is very comprehensive and is RSS-enabled for news on any specific league. The site’s stats can even be embedded as a widget on any webpage.

Read more about tackling the online sports section in this previous post.

Twitter is changing the way news is delivered and read. For the uninitiated, Twitter is an online application that lets users send short messages of 140 characters or less called “tweets” through instant message, cell phone or its website. Many journalists are already using it as a microblogging platform or, alternatively, as a way to keep friends and colleagues updated on their daily lives.

ReadWriteWeb has encapsulated the reasons why Twitter and journalism go hand in hand:

Unlike TV or newspaper, Twitter allows for a conversation. Like its new media brethren, blogs, Twitter encourages discourse and feedback. For reporters that aren’t afraid to get down and dirty, Twitter is a golden opportunity to build a rapport with readers and gauge public opinion. It also makes readers feel more connected to the news when they can participate in a discussion about it as it happens, often times with the people reporting it first hand.

Twitter is built for the new news cycle. “Traditional news operated on a 24-hour cycle. Blogs shortened this to minutes and hours. Twitter shortens it further to seconds,” [Patrick Ruffini of TechPresident] writes. “It’s not right for every piece of information. It’s certainly not well suited for longer analysis. But when it comes to instantly assembling raw data from several sources that then go into fully baked news stories, nothing beats it.”

CNN’s Rick Sanchez (@ricksanchezcnn) is a great example of how a mainstream news organization is using Twitter to deliver news. In addition to providing links to CNN’s news content, Rick also engages in conversation with many of his thousands of online followers.

Other traditional news media making use of Twitter are BBC News, CBC News (Canada), Le Monde – World, the New York Times, CNN Breaking News, The Oregonian, Orlando Sentinel, ESPN, and a host of others indexed here. It’s about time your news organization was added to the list, right?

Creating links to news stories on Twitter and redirecting them to your site is a great way to generate additional traffic or to notify Twitter users of breaking news. The site is also useful for liveblogging or tracking reaction to local stories.

Twitter is used more often for personal discourse, but journalists should approach twittering of their personal lives with caution. Tech blogger extraordinaire Tiffany B. Brown explains why she tweets and why having the public following your public life may not be such a good idea. Nevertheless, Twitter has quickly become the essential tool in every newsroom’s and journalist’s arsenal.

Also on 10,000 Words

• The top 7 mistakes new Twitter users make
• Twitter is…
• How to analyze your Twitter followers and friends
• 10 Journalists you should follow on Twitter