GalleyCat FishbowlNY FishbowlDC UnBeige MediaJobsDaily SocialTimes AllFacebook AllTwitter LostRemote TVNewser TVSpy AgencySpy PRNewser

Uncategorized

Making Sense of Social Media Metrics in the Newsroom

social-media-1There are so many ways to use and track social media success in the newsroom; it can make your head spin. In a recent report on The Media Briefing, writer Chris Sutcliffe outlines how to make sense of all those numbers, and what some of the best social media editors in the industry do. The whole piece is worth a long, hard read, but here are some of the main points.

1. You need to decide on a story by story basis what you want to achieve via social media. Sarah Marshall, social media director for the Wall Street Journal says:

Are you wanting to achieve clickthroughs, or are you wanting to give people a service? Now if you’re properly doing your job best, you’re giving people a service, you’re telling people what’s going on in Kobani at the moment, or what Turkey’s position is, you’re essentially giving them a service but not requiring them to click through either on Facebook or Twitter. But then as a news organisation you don’t get the hits.”

2. Newsrooms need to focus on what kinds of stories do well on various platforms and go from there. Do you create content specifically for a platform? Maybe. Or it could even be as simple as changing the way you write the headline on Facebook as opposed to Twitter.

3. You can use reader response as a way to edit the story. As long as you’re updating and letting readers know you’re updating (and not just erasing your mistakes and sneaking off), you should gauge a story’s success and make it better. If people are going to be looking, you might want to change that featured image. Or link to more content internally. It’s also a way to know what interests people, leading to better follow-ups and additional content, an interactive map of election districts if a gerrymandering story is performing well, for example.

The whole point is to use social media and analyze it. How does your newsroom use metrics to change the workflow?

Mediabistro Course

Get a Literary Agent

Get a Literary AgentWork with a publishing consultant to find the right agent for your book and write a query that will get the deal done! Starting December 3, learn the best methods for finding a literary agent, how to choose the right agent for your book, the etiquette of seeking literary representation, and how to stand out among the numerous queries agents receive daily. Register now!

Jill Abramson, Steven Brill Back Long-Form Journalism Start-Up

jill abramson picA new start-up venture spearheaded by former New York Times Executive Editor Jill Abramson and award-winning journalist/Court TV founder Steven Brill focusing on long-form journalism says it will advance writers around $100,000 to produce substantial, longer-than-magazine length articles, according to Poynter.

Abramson, who fleshed-out plans for the as-yet unnamed venture at a Journalism and Women’s Symposium last weekend in California, said the venture will feature one story per month and will be available by subscription.

Although Abramson did not elaborate on potential investors, she said that she and Brill “were very close” to a possible deal with a funder.

Read more

Israeli Tech Start-up Spot.IM Enables Publishers To Turn Visitors Into a Community

spot.im post picThe creators of Tel Aviv-based Spot.IM say that their free platform, now currently in Beta, can turn any website into its own social network, thus greatly diminishing the need and reliance on external, social media giants such as Facebook, Twitter and countless others.
Read more

A Radio Revolution: Radiotopia Announces 3 New Shows and Hits Kickstarter Goal

For podcasters, it’s been a busy month of fundraising. First, “Snap Judgment,” reached their fundraising goal to produce the best next season ever and then, this Tuesday, Radiotopia reached their Kickstarter goal with 23 days left to go.

Maybe it really is a radio revolution — centered on good storytelling and journalism. PRX has estimated that it takes about 50,000 core subscribers to ensure a podcast will be of interest to sponsors and pay its staff. By relying on listener support, philanthropy, and subscriptions, Radiotopia has grown substantially since its launch this past year. So when did radio become cool again?

PRX CEO Jake Shapiro says that:

It hasn’t been until really in the last two years that podcasting has become a mainstream audience format, it was always a niche format, because it was hard to use as a user. But now that everyone has been trained to think about on demand media, like Netflix, audio has now had this huge opportunity to become a mainstream platform of news and entertainment. Read more

Hacks and Hackers New Executive Director is Planning for Growth

hackshackers post picFor the uninitiated, the Hacks and Hackers Network is an international, grassroots organization of journalists and technologists who use technology to visualize information and find and tell stories.

Since the group’s first meeting five years ago, in a bar in San Francisco, more than 80 communities worldwide now boast a Hacks and Hackers group.

In an effort to continue that growth, Jeanne Brooks, the group’s first-ever executive director, has come up with a plan to help the global journalism and technology group bolster its numbers as well as its impact.

Brooks, who is supported by a 2014-2015 fellowship from the Donald W. Reynolds Journalism Institute, wrote on her blog, “At the outset, my aim is to create a roadmap for not only sustainability but for scaling the impact of the network.”

She added that while a global network of volunteer leaders has helped grow the movement, using various methods to organize and nurture local communities, a more comprehensive strategy is now needed to encourage new growth. Read more

NEXT PAGE >>