The one thing every journalist knows (apart from how to get a source to return a call just before a deadline) is that we also have to be experts in something besides getting a good story. Business news. Sports. Tech. National security.
That’s why Content Runner’s new “Offerings” feature caught my eye. Content Runner specializes in matching writers up with people who need content. Yes, when I hear “content marketing,” I cringe a little bit, too. It can feel like making a deal with the devil. Unless that devil is paying you some extra cash. There’s no reason why working journos — especially freelancers — shouldn’t be able to make a little on the side.
It’s not just pennies per word either. Co-founder Chad Fisher explained to me that when they launched seven months ago, they attracted a lot of “users” looking for writers, but paying just pennies. “It was a race to the bottom, price wise. Read more