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Cheryl Brown on Reimagining Allrecipes.com for Print

Cheryl-Brown-articleIf there’s one thing Cheryl Brown knows how to do, it’s how to write the perfect recipe. She worked at Gourmet for a decade, perfecting her craft, before transitioning to a variety of digital outlets like KitchenDaily.com, Slashfood.com and Recipes.com.

Brown has now undertaken a huge new project — creating a print magazine from the cooking juggernaut Allrecipes.com. As the editor-in-chief of the new pub, Brown strives to bring the Allrecipes community to life on the page. She says it’s a “crazy fun project” and believes in the value of print:

There’s so much talk of being on all platforms, but print is very much an active platform and I think it’s not to be overlooked. The opportunities are different, and the way it serves the consumer is different. Digital is about utility, about finding what you need right away, getting a lot of ideas and instruction quickly. I think magazines bring a curation to the table that other platforms can’t do in the same way. Magazines don’t have to be driven by SEO, so they’re able to bring attention to really interesting stories or unusual topics.

To hear more from Brown, including her advice to journalists hoping to break into food media, read: So What Do You Do, Cheryl Brown, Editor-in-Chief of Allrecipes Magazine?

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