Everybody’s favorite cubicle dweller, Dilbert, often contains what-not-to-do life lessons, but this comic is especially relevant for those working in digital media who must interact and explain their job and work to people who see Facebook or Twitter at work as slacking off not working hard. It’s hard to get others on board with your plans when you speak in acronyms or jargon even you barely understand.
A few short (and ideally, unnecessary) tips to avoid being the drone in this strip:
- Don’t say it if you can’t explain it. And if you can’t explain it, why are you doing it?
- Don’t explain it with more jargon. There are correct terms for practices and there are useful terms. The useful ones describe what you do in layman’s terms without resorting to phrases only SEO expert wannabes use.
- If you must use jargon or unfamiliar acronyms, acknowledge that without making your audience feel stupid. It’s not nice, and it’s not necessary.
This comic is funny because it’s true. Most people have been on the “huh” end of a similar conversation. Don’t do that.
- The Decline Of Modern Communication, Not Such A Modern Problem
- IndieGoGo Project Seeks To 'Free The Press, Buy The Tribune Company'
- Feel Good Friday: When Gaffes Happen to 'Good' Journalists
- Required Reading for the Digital Newsroom