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Archives: April 2011

This Week’s Best Social Media and Online Community Posts From Around The Web

Every Friday I will be posting a round-up of the blog posts and news articles that I come across throughout the week that I find interesting and informative.

Often I post these links to my Twitter account throughout the week. On Fridays I’ll compile the top three or four links, and pull out the most interesting/thought provoking paragraphs from each one.

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Five Things AOL’s Patch Is Doing Right

Patch has gotten somewhat of a bad reputation in journalism circles — remember when USC journalism professor Robert Hernandez asked Tim Armstrong if Patch is “evil” at 2010′s Online News Association conference?  For those of you who have been living under a rock, Patch is AOL’s local news initiative that now has more than 500 sites in 20 different states.  Some newspapers feel threatened by a big tech company, some say it’s a waste of money, some say Patch is exploitive of its staff– but maybe it’s just too early to tell whether Patch is really going to make a big impact in hyperlocal news.

Despite the criticisms, I’ve lately noticed a few things that Patch is doing right to serve its communities. So whether you disagree with Patch or not, there’s a a thing or two you can learn from them about transparency and openness. Read more

Navigating Journalism Online: An Interview with George Kelly

George Kelly, Online Coordinator for the Contra Costa Times

George Kelly, Online Coordinator for the Contra Costa Times

As newspapers and other traditional print media outlets make their way through the online atmosphere, it’s important to take time out to navigate the landscape and learn how to bridge the gap between your online and offline audiences. No one knows this better than George Kelly, online coordinator at the Contra Costa Times (a Bay Area News Group daily newspaper) in Walnut Creek, CA. Recently, I had the chance to talk with George about these topics and learn more about his storied history in journalism as a digital jack-of-all-trades.

Maurice Cherry: Tell our 10,000 Words audience a little about what you do.

George Kelly: I’m the online coordinator at the Contra Costa Times, a Bay Area News Group daily newspaper, in Walnut Creek, California. Originally, I was supposed to moderate forums and photo albums, train and coach co-workers on blogging, create polls, initiate and host live chats, offer print teasers to online content, update some site elements, work with editors on reverse publishing, and consult on special projects. I still do a lot of that, along with some other tasks, such as advice on daily-buzz stories and trends at daily budget meetings, and compiling weekday evening news summaries.
I was born in Washington, D.C., so I started out in journalism as a fan of the comic pages in the Washington Star. When I got older, I had a Washington Post paper route in Silver Spring, MD. Editing the Spectrum,  the student newspaper at Bowie State University, helped me land a Chips Quinn Scholar internship at the Oakland Tribune in the summer of 1994. I’ve lived and worked in the Bay Area since then as a reporter, copy editor and page designer.

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3 Tips For Using Insights To Improve Your News Organization’s Facebook Page

If your organization doesn’t have the budget for a robust stats platforms, Facebook provides an internal tool that allows you to easily measure and track the performance of your brand page. In order to manage a successful Facebook community, it’s important to use metrics like demographics and engagement stats to appropriately tailor your Facebook plan. Knowing who your audience is and what they care about is integral to cultivating a lively and highly engaged Facebook community. Below are three tips on how to use Facebook Insights to improve your news organization’s presence on Facebook.

Getting Started

In order to view your Facebook Insights, you have to be logged into a Facebook account that has administrator rights on your brand’s page. Once you’re logged in, a “View Insights” link will appear in the right-hand column of your page beneath the Admins box. Click through, and you’ll be taken to the main Insights Dashboard, which will show you a cursory overview of your page’s statistics. For a brief rundown on what metrics Insights offers, see  Facebook’s FAQ.

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Nostalgia: 11 Retro News Website Homepages

Inspired by a recent Facebook album posted by Jim Brady, the former executive editor and TBD general manager, here are a couple of old homepages from news sites we know well. Any notable omission is due to the Wayback Machine not being able to crawl the site. June 19, 1996

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