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Archives: August 2011

Social Media’s Long Tail of Industry Disruption

A lot is being made about how Facebook, social media and online communities are impacting / have impacted industry since it first went online, and rightfully so. Facebook and all of the sites that came after it have fundamentally changed how business is done in many different industries.

What I worry about is complacency. Instead of seeing the users of these platforms as a group that will go through life and get older, they are viewed as staid masses who are changing things that we can experience right now.

As power users and even passive users of online communities and social media grow older, and new generations who’ve never known a world without blogs, Facebook, Twitter and high-speed Internet are born, other industries will find themselves in the cross hairs of substantial change.

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Lauren Berger Writes New Book for Young People Entering "Real World"

Lauren Berger Welcome to the Real WorldCareer Expert, Lauren Berger, releases her second book, Welcome to the Real World: Finding Your Place, Perfecting Your Work, and Turning Your Job Into Your Dream Career (Harper Business), on April 22nd. In this book, Berger shares everything she wishes someone told her after graduation. Her book is the essential guide to anyone starting their first, second, or third job. She encourages readers to be fearless, step outside of their comfort zones, and go after what they want.

Google’s Blogger Network Gets A Makeover

For news organizations without their own branded CMS, Blogger is one of the top blogging platforms out there. However, it’s no secret that WordPress is favored amongst blogging types for its extreme customizability and clean navigation. Today, Google announced a much-needed overhaul of the entire editing and management Blogger system, a move which will align the UI with their recent Gmail and Calendar redesigns. So, what’s different?

  • Clean and simple blogging interface: According to Google’s blog, “The post editor has been expanded and simplified to give you a larger canvas for drafting and previewing your work.” The whole UI of the post editor is fresher and much easier to use.
  • Integrated stats: Blogger’s Dashboard now offers a snapshot of Google Analytics for bloggers to better understand and grow their target audiences.
  • Recommended blogs: Google is renowned for their creepily accurate recommendations, and now the Dashboard will recommend blogs you may be interested in based on your blog’s content.

Blogger’s new look comes at a time when Google is redesigning a large portion of their products to keep with a unified user experience. What do you think of the redesign?

Video: 5 Things You Need to Know This Week

In this week’s episode of “5 Things You Need to Know This Week,” we give a lesson on human reproduction, talk about the U.S. Open, sit down with Julian Assange, and, oh yeah, cover that Irene thing everyone’s been talking about.

For more videos, check out Mediabistro.tv, and be sure to follow us on Twitter: @mediabistroTV


ONA Announces Nominees For 2012 Board Of Directors Election

The Online News Association, the predominant organization representing digital journalists, announced on Tuesday the nominees for its upcoming 2012 Board of Directors election. ONA board members help shape programming, serve as representatives/spokespeople for the organization and are supposed to make ONA their largest annual charitable contribution, among other responsibilities.

The election — for two-year terms — promises to be highly competitive. Seven of the 15 seats of the board need to be filled, and one of the seven seats will be filled by appointment to allow for international representation. Seven new candidates and six incumbents are running for the remaining six seats. They are: Read more

ESPN’s ‘Don’t Break News On Twitter’ Mandate Short-Sighted

ESPN has a history of both breaking news and of less than social-media-friendly practices. In 2009, the network took heat for its guidelines that at the time banned talent from sports related commentary on social networks.

Obviously, a lot can change in two years and as the medium developed, so did ESPN and other sports reporters social media savvy. Today, those reporters are looked to precisely for their news and commentary on social networks.

Well, maybe not so much has changed. Last week, an updated set of social networking guidelines started circulating. And while some of the points are to-be-expected and valid:

Think before your tweet. … If you wouldn’t say it on the air or write it in a column, don’t post it on any social network.

Others seem to be keeping staff on too tight of a leash, and at least one item in the policy comes across incredibly short-sighted to anyone who produces news or follows those producers on social media.

Do not break news on Twitter. We want to serve fans in the social sphere, but the first priority is to ESPN news and information efforts. Public news (i.e. announced in news conferences) can be distributed with- out vetting. However, sourced or proprietary news must be vetted by the TV or Digital news desks. Once reported on an ESPN platform, that news can (and should) be distributed on Twitter and other social sites.

I had to check the calendar to make sure this document was really date stamped August 2011.
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