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Archives: October 2011

Join ReadWriteWeb’s Worldwide Meetup Nov. 15

Mark your calendars: On Nov. 15, ReadWriteWeb will hold its first worldwide meetup. After the blog’s recent meetup in Portland, where more than half the staff is, the popular technology blog decided to spread the wealth and is encouraging readers in more than 30 cities to, well, meet up. Here’s a list of all the cities participating.

I emailed Robyn Tippins, RWW’s community manager, to get the inside scoop on the event.  Read more

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Lauren Berger Writes New Book for Young People Entering "Real World"

Lauren Berger Welcome to the Real WorldCareer Expert, Lauren Berger, releases her second book, Welcome to the Real World: Finding Your Place, Perfecting Your Work, and Turning Your Job Into Your Dream Career (Harper Business), on April 22nd. In this book, Berger shares everything she wishes someone told her after graduation. Her book is the essential guide to anyone starting their first, second, or third job. She encourages readers to be fearless, step outside of their comfort zones, and go after what they want.

The False Promise of Incentives in Online Communities

When you’re trying to sell something, using incentives to get people talking about the product is a great marketing tool.

But when you’re trying to bring people together online under an idea, topic or cause, the use of incentives is a false prophet for growth and engagement.

You need to be able to convince people to join and stay with you because your content is relevant to their daily lives, not because they won a large prize from us for participating in an contest on Facebook application.

Read more

5 Things You Need to Know This Week: Halloween!

In a spooktacular, ghoulicious episode of “5 Things You Need to Know This Week,” we count down our five favorite Halloween costumes. With special appearances by Beyoncé, Blake Lively, Brian Williams, and Brian Williams.

For more videos, check out, and be sure to follow us on Twitter: @mediabistroTV

New Beta Tool “Scroll” Gives Publishers Elegant, Easy, Template-less Story Design

Newspapers are good at throwing share buttons and sidebars and embedded widgets and image carousels and lists of related items into their story pages online. News design isn’t pretty, and the consumption experience online is often distracting and disjointed if you’re not using an RSS reader.

Now there’s a new tool that wants to fix that by “de-templatizing” news design. It’s called Scroll, and its brought to us by familiar faces Kate Ray and Cody Brown, who also created Nerd Collider and Kommons. Read more

Social Media and Online Community Posts From Around The Web

Every Friday I post links to a few of the blog posts that I read during the week that I found interesting and insightful.

Included in this week’s round-up is a discussion about the  confusion surrounding the title of community manager; why you should do a check-up on your community every six months; best practice for finding opportunities to guest post for a blog; and how strong and weak ties affect online communities.

Read more