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Archives: December 2011

Tumblr, Others View Journalistic Content As Key Part Of Future

Tumblr really wants to be more than a collection of cute animal pictures. In fact, it views large publishers as an essential part of its future. Tumblr’s mindset is that quality content from these publishers grows audiences.

“At Tumblr, there’s a recognition that Tumblr is better when you get better stuff on it,” Mark Coatney, Tumblr’s media evangelist, told Josh Sternberg in an interview.

It’s a difficult sell, as not much direct traffic is sent to publishers directly from Tumblr. But Newsweek senior writer Jessica Bennett told Sternberg that it’s a way “to connect with an audience outside the usual network of Newsweek/Daily Beast reader.” Read more

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Content Marketing 101

Content Marketing 101Starting September 8, get hands-on content marketing training in Content Marketing 101! Through a series of webcasts, content and marketing experts will teach you the best practices for creating, distributing and measuring the results of your brand's content, including how to develop a content marketing plan, become a content marketer and more. Register now! 

Five New Year’s Resolutions For Newsrooms

Ah, the new year. A time for promising to do new things and reflecting on what you failed to achieve in the past year. For the ever-evolving news industry, it’s a fresh opportunity to assess what’s working and what’s not, and a reason to get others around you to try something new (not always the easiest thing to accomplish in the newsroom).

These are five resolutions, ranging from relatively simple to somewhat radical, that you can use as a source of inspiration for your own newsroom.

1. Cut back on paper usage.

People like meetings. People like for their meetings to feel productive and important. Therefore, people print handouts, packets, memos. In an era of Google Docs, project screens and smart phones, there’s really no reason to print out twenty versions of the same document, which will, no doubt, be lost in a pile on a desk or immediately end up in a recycling bin. It’s wasteful.

Part of getting a newsroom to think digitally is getting them to act digitally. A few tools you can use to accomplish this: Google Docs, Quick Notes (A Chrome app), the iPad Notes app or Notes Plus, Evernote (great for syncing across devices) Read more

The Most Tweeted 10,000 Words Posts of 2011

This was a busy year for 10,000 Words. It saw the departure of founder Mark S. Luckie as a regular contributor and the addition of most, if not all, of our current bloggers. What stayed the same, however, was our commitment to sharing great content with you, our readers.

In honor of the end of this year, I’ve compiled a list of the top 11 posts on 10,000 Words. Those that made the list are the top-tweeted posts, not the top stories in terms of pageviews. I used this form of generating the top 11 posts because I think it’s a fair representation of what our tech-savvy readers, many of whom use Twitter, found the most interesting, useful, and worthy of being read and shared.

2012 will be filled with even more posts on the latest tools, gadgets and ideas you can use to enhance your reporting. But we’re always looking to improve. Is there a topic you’d like to see 10,000 Words cover? Let us know in the comments section below or on Twitter.

Without further fanfare, here are our 11 most tweeted posts of 2011.  Read more

Social Media & Online Community Posts From Around The Web

Every Friday I post links to a few of the blog posts that I read during the week that I found interesting and insightful.

Included in this week’s round-up is a discussion about the need for strong common interest being present for a community to succeed; a breakdown of Facebook’s EdgeRank and Graph Rank; a look at CRM in 2012; whether using seasonal content is useful; and why you should be your own social media customer.

Read more

Apply Today for the Spencer Education Journalism Fellowship

Spencer Fellows Logo

If you are a journalist, an educator, or a researcher who wants to work on projects about the American education system, then you should check out the Spencer Education Journalism Fellowship from the Columbia Journalism School. This fellowship is dedicated to supporting long-form journalism that deepens and enhances the public’s understanding of the American education system, according to the Spencer Fellows website.

“The fellowship is designed to elevate the level of education reporting by giving writers the time and resources they so desperately need in today’s environment of tight deadlines and space limitations to produce a long-form work of lasting value that will trigger a national conversation on the status of education in America,” said LynNell Hancock, the program’s curriculum director.

The Columbia Journalism School has granted these particular fellowships since 2008, and Spencer Fellows have gone on to produce groundbreaking journalism on the American education system, such as Alexander Russo’s novel Stray Dogs, Saints and Saviors: Fighting for the Soul of America’s Toughest High School and Nancy Solomon’s radio documentary “Mind the Gap: Why Good Schools are Failing Black Students”, a 2010 Peabody Award winner.

Spencer Fellows will spend the upcoming academic year at Columbia University studying with other scholars and with mentors in the Journalism School. Three fellowships will be awarded, each with an annual stipend of $75,000 and a modest travel expense account. The program is highly competitive, and the deadline for applications is January 31, 2012. Successful applicants will be notified by April 5.

For more information about the program, and to apply for the Spencer Education Journalism Fellowship, visit the Spencer Fellows website at http://spencer.jrn.columbia.edu.

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