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Archives: September 2012

3 Reasons the Updated Google Trends Tool Will Benefit Journalists

This week, Google announced that it is merging its Google Trends and Insights for Search into one Google Trends tool.

From Google’s blog post announcing the move:

Now we are merging Insights for Search into Google Trends, wrapping it all up in a clean new interface to give you a clearer view of what’s on the world’s mind. The new Google Trends now includes features from both products and makes it easier and more intuitive to dig into the data.

Both Google Trends and Insights for Search have been useful tools in the industry for years, offering journalists a way to see popular search terms and compare keywords, respectively.

While each tool has separate and distinct functions, there are benefits to packaging them into one super tool. Here are three reasons journalists will benefit from this update:

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Mediabistro Course

Freelancing 101 Online Boot Camp

Freelancing 101Starting April 28, this online event will show you the best way to start your freelancing career, from the first steps of self-advertising and marketing, to building your schedule and managing clients. By the end of this online boot camp you will have a plan for making a profitable career as a freelancer, and the skill set to devote yourself to it. Register now! 

Spike Lee: My First Big Break

In the latest episode of mediabistroTV’s “My First Big Break,” we talk to legendary filmmaker Spike Lee.

While Lee is well-known for his movies, did you know that if it wasn’t for NBA superstar Michael Jordan and a pair of Nike Air Jordan sneakers, Lee–and Nike–might not be the icons they have become today? It all came down to a risky commercial shoot.

“So Michael Jordan could easily have said, ‘I can’t take a chance on this young gun, this young boy, just give me the reels of the top guys on Madison Avenue.’ But Michael Jordan didn’t do that,” the Red Hook Summer director recalls. “For some reason, he decided to give me a shot. And the commercial I did with Michael Jordan ended up being some of the greatest campaigns ever in the history of advertising and Nike took off.”

For more videos, check out our YouTube channel and follow us on Twitter: @mediabistroTV

10,000 Words Makes It Onto The List of 100 Twitter Accounts for Journalism Students

Journalism.co.uk creates list of 100 Twitter accounts for journalism students to followSchools are in session across the country, which means a new crop of up-and-coming journalists are getting their start in the fast-paced and exciting world of journalism.

While students can hone their journalism chops through student publications, internships, and freelance work, there’s something to be gained from watching professional journalists work their craft. Twitter is a great way to observe a journalist day in and day out, and Journalism.co.uk recently released a list of 100 suggested Twitter accounts for journalism students to follow.

The site compiled the list (which includes the 10,000 Words Twitter account) by crowd sourcing suggestions from its followers on Twitter, noted Sarah Marshall, the site’s technology editor, in an email interview.

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Create A Quick Journalism Portfolio With Contently

If you’re a journalist without an online profile, your excuses for not having one yet probably start with lack of time or web design talent, and include a slew of legitimate roadblocks including not knowing what to include or how to present it, not having extra cash to buy or host your own domain, or not knowing how to promote it once it exists.

Put the excuses behind you because Contently‘s got a new (well no longer invite only, as we initially wrote about awhile ago) and ridiculously simple way to create a portfolio. It removes at least 90 percent of those “reasons” why you don’t already have one. It’s free and it only takes a few minutes to put together an automatically built portfolio. So whether you’re job hunting, or just want to make sure your work is easy to find, you should look into Contently’s new PORTFOLIO+.
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Learn How to Be a Multimedia Journalist with a Pro

Good storytellers are hard to find, but good storytellers with multimedia skills are golden. Learn how to translate news stories into fascinating multimedia packages. We’ll take a look at the best multimedia news stories on the Web and get a feel for how photos, audio and video can enhance the written word.

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