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Archives: July 2014

New Draft of SPJ’s Ethics Code Now Available

SPJDid you know that the Society of Professional Journalists is in the process of revising its Code of Ethics for the first time since 1996? I didn’t, but I learned it from The News Tribune‘s Karen Peterson, based in Tacoma, WA, over the weekend.

The code was discussed most recently by The Ethics Committee for the Society of Professional Journalists, and a final draft will be presented at the Excellence in Journalism event in early September.

Peterson is a member of the SPJ and noted that much of the journalism we see produced today dances on the ethics line — largely because of the technology we have at our disposal, that, of course, was way too far into the future to foresee in 1996.

She noted the following recommended addition to the code:

“Weigh the consequences of publishing personal information, including that from social media.”

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Mediabistro Course

The Art of the Book Review

The Art of the Book ReviewStarting August 4, get paid to write reviews that will influence the publishing landscape! Taught by a Publishers Weekly book critic, you'll learn how to recommend a book to its audience, write reviews of varying lengths, tailor a review to a specific publication and more! You'll leave this course with two original reviews and a list of paying markets for book reviews. Register now! 

Join Us Tomorrow for a Career Lunch Hangout with a Freelance Pro!

Career-lunch-articleIt’s time for another Career Lunch! Tune in tomorrow at 1 p.m. ET as Mediabistro managing editor Valerie Berrios and MediaJobsDaily editor and career expert Vicki Salemi host a Google+ Hangout with Kim Taylor, a veteran freelance copywriter and Mediabistro instructor.

Taylor has worked with brands like David Levy, Brand Jam and American Express Platinum Travel. She’ll share her best tips on all things freelance, including how to best manage your time, land new clients and even pursue a passion project on the side.

Join the conversation with your questions and comments on TwitterFacebook or Google+ with the hashtag #mbhangouts.

ClearVoice Measures and Scores Writers’ Social Influence: How Do You Rank?

imageAnalytics are either your best friend or your worst enemy. And now, there’s a platform to not only track how your work is being shared, but will give you a score. I hate to compare, but ClearVoice, launched in June, is basically a Klout for digital journalists. Anita Malik, Vice President of Content Operations for ClearVoice, says:

There was nothing out there to score content creators and look at what authorship was doing out there in the marketplace and going beyond Google authorship to give brands and publishers a real view of what writers are able to offer in levels of expertise, who’s improving in what area, and who will give them a good voice for their audience.

It works like this: you do a search for your name and the platform pulls up all the indexed sites that you’ve posted on. You claim your work, create a profile, and voila. You have a ClearVoice score. The hope is that you can use that to coerce and editor into paying you more, find more tailored gigs if you’re a freelancer, or just brag to the guy in the next cube that you rule. It’s really up to you how you use it.  Read more

Knight Foundation Funds 3 Public Media Initiatives

knightlogoThis week the Knight Foundation announced funding for three new public media projects. The projects, each receiving $250,000, are aimed at finding new revenue streams and ways to engage audiences with new types of content. The projects include:

WGBH/FRONTLINE: will pull from PBS’ documentary series and create YouTube videos to engage Millennial audiences.

WBUR: “to create a new business unit, the “BizLab”, that will explore fresh opportunities to generate new memberships and revenue sources,” with the idea of sharing their innovations with the public media system.

Public Media Company: will expand their Channel X by hiring a news director to build and diversify their library of content and outreach to journalism schools and newsrooms.

All of the projects aim to not only innovate but make public media young again. Michael Maness, Knight Foundation vice president for journalism and media innovation, says that: ”In order to succeed, public media organizations must respond to new audience demands and discover ways to engage a diverse group of supporters, beyond their traditional following.”

What do you think of the projects? Any good ideas for them? Let us know @10,000Words.

Center for Investigative Reporting to Launch Public Radio Show

CIRThanks to the Reva and David Logan Foundation, along with the Ford Foundation, the Center for Investigative Reporting has garnered $3.5 million in support to launch an investigative public radio show and podcast called “Reveal.”

CIR’s Lisa Cohen says the nonprofit, nonpartisan journalism outfit will co-produce the show with the Public Radio Exchange (PRX), highlighting some of CIR’s ongoing investigations, as well as the watchdog journalism of other initiatives, in their one-hour radio show. CIR and PRX also plan to create special digital video and animations and data interactives for their web properties, and host live events.

Right now, investigations on CIR include the current surveillance state, toxic waste in Silicon Valley, border issues, the American criminal justice system and more. I’m hoping to see continuing coverage of those topics on the air waves and wondering how they will be presented for radio.

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