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‘When a user lands on a page, you have three to five seconds to make your impression’

Even the best print writer may have trouble in the digital world where content competes with tweets and memes. In Mediabistro’s latest AvantGuild article, journo Ben Goldstein writes that the biggest thing he’s learned about the digital space is that brevity does count.

“When a user lands on a page, you have three to five seconds to make your impression and convince them to stay,” explained Rob Weatherhead, head of digital operations of MediaCom. “So make your content easily view-able in length, and sign-post it with sub-headings and bullets, so that readers can understand the key points you are making. Long, wordy paragraphs and a lack of sections can turn people off. Readers need to pick out the key topics and be enticed to read more.”

To read more, check out 4 Lessons for Writing in the Digital Age.

ag_logo_medium.gifThis article is an exclusive feature for Mediabistro AvantGuild subscribers. If you’re not a member yet, you can register for as little as $55 a year and get access to these articles, discounts on seminars and workshops, and more.

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Lauren Berger Writes New Book for Young People Entering "Real World"

Lauren Berger Welcome to the Real WorldCareer Expert, Lauren Berger, releases her second book, Welcome to the Real World: Finding Your Place, Perfecting Your Work, and Turning Your Job Into Your Dream Career (Harper Business), on April 22nd. In this book, Berger shares everything she wishes someone told her after graduation. Her book is the essential guide to anyone starting their first, second, or third job. She encourages readers to be fearless, step outside of their comfort zones, and go after what they want.