Grandparents.com is a site for the modern grandparent. Its readers are interested in traveling, staying healthy and, of course, finding fun things to do with the grandkids. After all, explains editor-in-chief Ellen Breslau, the average age of a grandparent today is only 52. So freelancers interested in pitching the site should steer clear of stories on hearing aids or assisted living.
Instead, Breslau says she wants “more health stories and smart takes on financial matters, such as estate planning or the best part-time jobs for baby boomers.” You should also note:
Articles typically average 500 words and include one to two expert sources. Slide shows are another popular format on the website and should be made up of quick, easily digestible tips. The tone is conversational — “as if your best friend or neighbor were speaking to you,” says Breslau.
For more details on what to pitch the site, read: How to Pitch: Grandparents.com.
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