For a freelance writer, maintaining and updating your social media accounts is vital to your career. But it can be easy to neglect, what with the daily grind of chasing editors, finding new gigs and writing, writing, writing. Freelancing can be exhausting and finding the time to choose a new profile picture can easily become a last priority.
When one writer realized her social media accounts were collecting digital dust, she sprang into action, setting manageable goals for herself (like tweeting once a day). In our latest Journalism Advice column, the author shares her advice for using social media effectively:
All rules that apply in person should apply online. Conduct yourself with integrity, be witty and interesting, and don’t solicit or spam the people who love and admire you. If you’re a little baffled on how to maximize your social media experience, pick one outlet to focus on, rather than trying to be omnipresent. Google+ is especially relevant for writers with its Authorship function, which links the content you write to your Google+ profile (sign up at plus.google.com/authorship). On LinkedIn, consider joining a group designed for writers like LinkEds & Writers.
For more tips, including how to keep your passion projects alive, read: Crafting Your Ongoing Education as a Writer.
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