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How to Take the Perfect Photo or Video

photo videoMuch like “proficiency in Microsoft Word,” writing alone isn’t going to cut it anymore in the Internet era; successful journalists need real technical chops — starting with quality picture-taking.  And no, that doesn’t mean buying a $3,000 camera.

If anything is to be taken away from the time the Chicago Sun-Times laid off its entire photography staff, it’s that journos can work with what they’ve got.

In the latest Mediabistro feature, media pros share their tips for taking a good picture or video:

1. Pay Attention to Lighting
“Lighting is everything,” says Charlie Castleman, in-house videographer for esd & associates, a full-service marketing and PR firm based in San Antonio, Texas. As a general rule, if you’re having trouble seeing the subject’s face while you’re shooting, the viewer definitely won’t be able to, either. That said, lighting isn’t as difficult as it seems and, says Castleman, “You don’t have to be an expert cinematographer that spends three hours [on] lighting.”

For more on wielding a camera like a pro, read 6 Tips to Help You Take the Perfect Perfect Photo or Video.

Sherry Yuan

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