GalleyCat FishbowlNY FishbowlDC UnBeige MediaJobsDaily SocialTimes AllFacebook AllTwitter LostRemote TVNewser TVSpy AgencySpy PRNewser

How to Take the Perfect Photo or Video

photo videoMuch like “proficiency in Microsoft Word,” writing alone isn’t going to cut it anymore in the Internet era; successful journalists need real technical chops — starting with quality picture-taking.  And no, that doesn’t mean buying a $3,000 camera.

If anything is to be taken away from the time the Chicago Sun-Times laid off its entire photography staff, it’s that journos can work with what they’ve got.

In the latest Mediabistro feature, media pros share their tips for taking a good picture or video:

1. Pay Attention to Lighting
“Lighting is everything,” says Charlie Castleman, in-house videographer for esd & associates, a full-service marketing and PR firm based in San Antonio, Texas. As a general rule, if you’re having trouble seeing the subject’s face while you’re shooting, the viewer definitely won’t be able to, either. That said, lighting isn’t as difficult as it seems and, says Castleman, “You don’t have to be an expert cinematographer that spends three hours [on] lighting.”

For more on wielding a camera like a pro, read 6 Tips to Help You Take the Perfect Perfect Photo or Video.

Sherry Yuan

The full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

Mediabistro Course

Children's Book Writing and Illustrating

Children's Book Writing and IllustratingStarting October 22, work with a published children's author to complete a picture book ready to send to publishers! Jacquie Hann will help you to focus your ideas and build your story, create an illustration portfolio ready to present to art directors, and successfully navigate the process of publishing a children's book. Register now!