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Knight Foundation Funds 3 Public Media Initiatives

knightlogoThis week the Knight Foundation announced funding for three new public media projects. The projects, each receiving $250,000, are aimed at finding new revenue streams and ways to engage audiences with new types of content. The projects include:

WGBH/FRONTLINE: will pull from PBS’ documentary series and create YouTube videos to engage Millennial audiences.

WBUR: “to create a new business unit, the “BizLab”, that will explore fresh opportunities to generate new memberships and revenue sources,” with the idea of sharing their innovations with the public media system.

Public Media Company: will expand their Channel X by hiring a news director to build and diversify their library of content and outreach to journalism schools and newsrooms.

All of the projects aim to not only innovate but make public media young again. Michael Maness, Knight Foundation vice president for journalism and media innovation, says that: ”In order to succeed, public media organizations must respond to new audience demands and discover ways to engage a diverse group of supporters, beyond their traditional following.”

What do you think of the projects? Any good ideas for them? Let us know @10,000Words.

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