This year will be remembered for many things in the media world other than twerking. It was the year of the listicle. The year of the internet hoax making headlines. And, in my mind, the year that we came to terms with native advertising.
Last year, when I started writing for this blog, one of my first posts covered the Atlantic’s Scientology advertising debacle. Time moves so fast, we could almost call it the classic native advertising misstep.
As the year comes to a close, Sharethrough, a leading native content distribution firm, released a report that shows that most native campaigns don’t really go viral. And isn’t that supposed to be the point?
— Raju Narisetti (@raju) December 24, 2013
Of course, this doesn’t have to mean anything. Along with coming to terms about how publishers can many money on the web, another standout feature of the media industry this year is a little rationalism. In the efforts to stay up on the Twitter rat race, I find fellow journos and media thinkers to be a little calmer than they were last year. Maybe that’s because we all fell for viral hoaxes, or are eating our words about Buzzfeed. If anything, here’s to learning from our 2013 mistakes in 2014.
What’s your favorite 2013 highlight? Tweet us @10000Words or share in the comments!
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