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Philadelphia-Based News Outlet Brother.ly In the Works

cropped-cpij300x100It was a bummer to hear about the shutdown of Digital First Media’s Project Thunderdome in April. But former editor-in-chief Jim Brady is moving onto another local news experiment this fall.

USA Today’s Rem Rieder reported yesterday that Brady will launch a for-profit Philadelphia-centric editorial project called Brother.ly after DFM’s failed attempt at producing community journalism on a national scale.

Brother.ly has a staff of six, which will produce original reporting, as well as aggregate and curate web content. They also plan to pursue partnerships with other local outlets.

The initiative will also be incubated by Temple University’s Center for Public Interest Journalism. Brotherly.ly is intended to replace AxisPhilly, which enjoyed some success but couldn’t be financially sustained.

Brady says he will fund the site on his own in the beginning before seeking ad support and revenues from events. The startup will be especially geared toward a younger, mobile-savvy crowd and encourage civic engagement.

You can read more about Brother.ly here.

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