Sarah Fenske has come a long way since she began her career as a reporter in the Midwest. Now the editor-in-chief of L.A. Weekly, Fenske handles new responsibilities, overseeing both the print and online versions of the pub.

In Mediabistro’s latest So What Do You Do? interview, the award-winning writer and editor talked about the key to landing reporters who truly get the Web.

“Frankly, I think part of it is giving them a chance to take a break from online,” she said.  “The L.A. Weekly has a few perks that online-only sites don’t have: We can give you the chance to write about music or art if that’s your thing. And, hopefully, we can help you find the time to mix it up and write a 4,000-word cover story, too.”

She continued, “But it is tough. I have no idea how most bloggers can sustain that pace. I used to fill in for our news blogger in St. Louis when he was on vacation (the perils of leading a small staff!), and it just about killed me. I have the utmost respect for anyone writing multiple posts per day.”

Read the full interview in So What Do You Do, Sarah Fenske?

– Andrea Hackett