GalleyCat FishbowlNY FishbowlDC UnBeige MediaJobsDaily SocialTimes AllFacebook AllTwitter LostRemote TVNewser TVSpy AgencySpy PRNewser

Spike Lee: My First Big Break

In the latest episode of mediabistroTV’s “My First Big Break,” we talk to legendary filmmaker Spike Lee.

While Lee is well-known for his movies, did you know that if it wasn’t for NBA superstar Michael Jordan and a pair of Nike Air Jordan sneakers, Lee–and Nike–might not be the icons they have become today? It all came down to a risky commercial shoot.

“So Michael Jordan could easily have said, ‘I can’t take a chance on this young gun, this young boy, just give me the reels of the top guys on Madison Avenue.’ But Michael Jordan didn’t do that,” the Red Hook Summer director recalls. “For some reason, he decided to give me a shot. And the commercial I did with Michael Jordan ended up being some of the greatest campaigns ever in the history of advertising and Nike took off.”

For more videos, check out our YouTube channel and follow us on Twitter: @mediabistroTV

Mediabistro Course

Writing Outside the Mainstream

Writing Outside the MainstreamStarting September 18, build your freelance career in African-American, Latino, or LGBT publications! Using a combination of writing exercises and targeted research, you'll learn how to generate salable story ideas, write pitches, build relationships with editors, and position yourself as an authority in your market. Register now!