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Mobile Users Turn to Established News Sources, Survey Says

There’s a new survey out that paints an interesting picture about how digital news consumers are getting their news. The survey, which was backed by The New York Times, gathered responses from 3,022 U.S. adults between the ages of 18 and 65 to understand the news sources users are accessing.

Of those adults surveyed, 85 percent were categorized as “news consumers” who access news multiple times per week.

According to a Poynter article on the survey, 53 percent of “digital news consumers” noted that they turn to Web-native sources, such as The Huffington Post, Yahoo News, or Drudge Report. Compare this to 43 percent of news consumers who said that they access “established news” organizations, such as The New York Times or CNN, to get their news.

These figures change dramatically, though, in times of breaking news, according to Poynter:

The credibility and depth of established media outlets gives them an edge during breaking news situations. No matter which source first delivers a piece of breaking news, 60 percent of people said they turn to an established outlet as their “second source” to learn more.

Established news sources also lead all news sources in terms of where mobile users turn for news, with 52 percent of smartphone users turning to established news sources (compared to 36 percent of smartphone users turning to Web-native news sources) and 56 percent of tablet users turning to established news sources (compared to 39 percent of tablet users turning to Web-native sources).

So what sources do you turn to in times of breaking news? Do your preferences change when you’re using mobile devices? Share your thoughts with us below.

Check out Poynter’s piece for more information on the survey→

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