Google searches frequently help drive traffic to news stories at newspaper websites.

But here’s a different twist on the relationship between the search giant and newspapers: Using a newspaper to drive advertisers to the search giant.

That’s what Google apparently hopes to achieve in its new ad, which Globe and Mail media reporter Steve Ladurantaye discovered in his paper and then tweeted. Or maybe the message to take away is the opposite, as Ladurantaye tweeted about the half-page ad: “An ad for Google ads in today’s Globe demonstrates the value of print ads, yes?”

Mashable follows up noting the ad apparently also ran in the National Post, another Canadian paper and Globe and Mail competitor.

(H/T Romenesko for catching this tweet.)

Ebyline, a content management platform, connects freelancers and publishers to create quality content. Founded in 2009 by Bill Momary and Allen Narcisse, Ebyline’s software allows publishers to find freelancers, assign stories and deliver payments through one platform. Freelancers can pitch story ideas to publishers through the service, and the site includes a content marketplace for publishers to buy and distribute content.

Momary, CEO and co-founder of Ebyline, previously had roles with the Ventura County Star and the Los Angeles Times. He shared some of his thoughts with 10,000 Words on Ebyline, the future of content and changes in the media industry. Read more

For news organizations that have taken the plunge into Facebook and have made Facebook a part of their daily communications, there is something else that they should consider.

Like businesses, news organizations can use Facebook advertising as a way to attract new readers and listeners.

If the news organization posts stories and photos to its page, there’s a significant opportunity to get traction out of those posts, in the form of Facebook advertising. Facebook enables advertisers to create ads out of photos and text that they’ve posted to their wall.

Every story is going to have a different target demographic likely to be interested in it.

By having the organizational flexibility to run ads based on varying demographic targeting, news organizations have an opportunity to get exposure with different audiences every day.

Many news organizations are fighting for the budget they can get, often with little or nothing left over. So finding money for advertising will be challenging. But for those who are able to do some experimenting, it could yield positive outcomes.

Google is expected to start selling glasses by the end of the year. No, they are not foraying into optometry, but rather finding a new way to stream the contents of your smartphone straight at your eyeballs.  The glasses, which reportedly resemble a pair of Oakley Thumps, will run on Android and be equipped with 3G, 4G, GPS and a low-resolution camera. Other Google technologies like Google Latitudes and Maps could superimpose information to augment your reality—say, tell you what’s nearby, or what your friends think of that restaurant.

The glasses, which are expected to cost around the price of a smartphone ($250-600), would have a small screen a few inches from the wearer’s eye. Seth Weintraub at 9 to 5 Google reports that head tilting would be used to navigate the device, which will be easy to learn, becoming “second nature and almost indistinguishable to outside users.” But one man’s augmented reality could be another’s dystopian horror. The New York Times’ Nick Bilton thought perhaps the future bodes “throngs of people in thick-framed sunglasses lurching down the streets, cocking and twisting their heads like extras in a zombie movie.” Read more

Anyone who visits a fair number and wide selection of newspaper websites can attest to what I’m about to say: Many newspaper websites are hurting themselves more than they’re helping with an overload of obnoxious advertisements.

It’s one thing to sell advertisements, and it’s another thing to annoy your visitors with them. Want to know the easiest way to get a reader to exit a webpage? Post an ad that detracts from your content and talks (or sings—true story), jumps in the way of the content, moves around so it can’t be closed, crashes browsers or floods users CPU with an abundance of pop-overs and -unders complete with seizure-inducing animation and headache-inducing jingles. Obviously, news site need to make money. Nobody’s against that. But if you want to make money, logic follows that you also don’t want to annoy readers into leaving/avoiding the site or into installing ad block software to cope, which undermines your site’s ability to make money and your journalistic mission to inform the community.

With that in mind, I arrived at these five annoying news site examples of bad advertising practices that annoy readers by thinking myself and asking friends what annoys them. I plan to follow this post with another this weekend on news site ads that work. So please, comment here or tweet @10000words with your advice on examples of sites that are the biggest ad offenders and which ones others can learn from. Now on to my top five…

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