Allegedly, all good things must come to an end — so, use of the photo filtering and social network Instagram without advertisements (a very good thing, in my opinion) — will soon end.

Now that we know (even more definitively) that Instagram is on the verge of filling our news feeds with unwanted sponsored photos/posts, I wonder — will journalists take to the app any less to congregate around eyewitness photos of newsworthy events?

Instagram has always intended to be an actively monetizing platform, so this shouldn’t come as a big shock. The question is, even with a whopping 150 million confirmed Instagram users, can the app afford to lose people? And if they do lose those of who might decide to filter and share our photos someplace where our user experience is not disrupted by posts from car dealerships and retail shops, where will we go instead?

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