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Posts Tagged ‘avantguild’

6 Reasons a Journalism Degree Is Still Necessary

There’s been much ado about why going to J-school is useless. You can learn to blog and write on the job, they say. The dearth of jobs means you probably won’t be able to cover the cost of those student loans, explain critics. But what about the pros of a formal journalism education?

For one, journalism grads are schooled on the basics of the biz, like handling embargoes, AP style and avoiding libel and slander claims.

“I was definitely in for a rude awakening when I started,” said Anne Urda, an assistant managing editor at Law360 with a master’s in journalism from NYU. “I thought, ‘Hey, I’m a decent writer, I can do this,’ but it really does require a different set of skills and an actual education in the importance of a good lede, asking the right questions of your sources, etc. etc. While you can pick that up along the way in a job, it’s very difficult to find the right mentor or someone who is going to take the time to school you in those fundamentals when you are up against real-world deadlines.”

Read more in Mediabistro’s latest AvantGuild feature, 6 Reasons a Journalism Degree Is Still Necessary, and let us know your thoughts. Was your degree worth it? [subscription required]

Mediabistro Course

Book Promotion and Publicity Boot Camp

Book Promotion and Publicity Boot CampStarting November 3, learn how to develop a plan for your book's success in Book Promotion and Publicity Boot Camp! In this intensive boot camp, you'll hear from publishing and PR experts how to master the publicity skills needed to ensure a successful book launch using various promotional techniques. Register before October 3 to get $50 OFF with early bird pricing. Register now!

6 Huge Mistakes Journalists Make in Social Media

No. 4: You don’t post often enough.

Facebook and Twitter might be the big boys, but people read news on LinkedIn, too. And, while Google+ might not be racking up a ton of active users, if you’re on there, you should at least share something every now and then. The point is don’t leave your profiles barren.

So, pick a schedule: maybe three to five times daily for Facebook and 15 minutes a day where you line up all your tweets using Tweetdeck. And check back regularly to see if people have responded or shared your posts. An application like Twunfollow can give some indication of whether you are annoying your audience with irrelevant content. And, whatever you do, don’t cross-link your feeds. Each platform has its own needs and different audiences.

Get remedies for five more common errors in The Biggest Mistakes Journalists Make in Social Media. [subscription required]

GO Far With The Right Travel Story

Writing query letters are painful — unless you know exactly what the editors want to read. Enter mediabistro’s How To Pitch series, where editors break down exactly what they’re looking for from word count to which sections are prime for pitching.

Jaime Lowe, executive editor of Airtran’s in-flight pub GO, says an email with links to one or two clips that show clearly why you should be given the assignment, based on your experience, will have her jumping at her desk. “I definitely think that writing one really tight paragraph that is incredibly gripping is the most important part. “It just has to catch attention,” she explained.

For details on which sections Lowe is looking to fill, read How To Pitch: GO.

ag_logo_medium.gif This article is one of several mediabistro.com features exclusively available to AvantGuild subscribers. If you’re not a member yet, you can register for as little as $55 a year and get access to these articles, discounts on seminars and workshops, and more.

Publish Your Multimedia Stories In Time Out Chicago

Regional magazines sometimes feel like an exclusive club that you can’t get into unless you’re a local. But for the Chicago edition of Time Out, writers from beyond the Windy City are welcome to send in their stories, including music and concert reviews for its TOC website.

At over 3 million page views a month, the site isn’t a bad place for a beginner or a journalist passionate about his or her craft — not the money. And photo galleries are also a big deal on TimeOutChicago.com, so editor-in-chief Frank Sennett encourages budding photographers to look to the website to build up some credits.

Get editor contacts and advice on pitching features in How To Pitch: Time Out Chicago.

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This article is one of several mediabistro.com features exclusively available to AvantGuild subscribers. If you’re not a member yet, you can register for as little as $55 a year and get access to these articles, discounts on seminars and workshops, and more.

Adventure Stories Wanted At Afar

The key to piquing editors’ interest is understanding their audience. For Afar, it’s globetrotting adventurers who spend an average of $4,100 annually on vacation and personal travel. But don’t think this is the Hawaiian-shirt-and-fanny-pack wearing group. Though they enjoy all of the earmarks of luxury, these folks like a real-life experience with their vacationing.

“We really feel like we bring more heart to travel and make it more meaningful and personal. There’s a real emphasis on giving readers a deeper dive, a sort of street-level view of a place,” editor-in-chief Julia Cosgrove explained.

Get contact info for editors and more guidelines in How To Pitch: Afar.

ag_logo_medium.gifThis article is one of several mediabistro.com features exclusively available to AvantGuild subscribers. If you’re not a member yet, you can register for as little as $55 a year and get access to these articles, discounts on seminars and workshops, and more.

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