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Posts Tagged ‘Ben Smith’

Let’s All Try To Not Be ‘Buzzfeedy’

buzzfeed logoMark Duffy, better known as Copyranter, tweeted today that we was fired from Buzzfeed for not being “buzzfeedy” enough. Fellow journos and media hounds commiserated with him, noting that not being ‘buzzfeedy’ can be a good thing.

It’s hard not to respect the success of Buzzfeed, and I had always counted Copyranter’s posts among the best parts of the site, right along with Ben Smith’s news vertical. But what does being ‘buzzfeedy’ even mean? Not having enough pictures? Including only twenty gifs when the standard is 34? Do you have to hit certain targets in terms of being shared? That’s a lot of pressure. duffybuzzfeedy

We’ve all probably had to think about how to make our headlines and posts be more buzzfeedy, as in, making it worth sharing, constructed to go viral. Even respectable outlets, like the Center for Investigative Journalism,  is in on the game with posts such as “The Ten Most Unintentionally Hilarious Propoganda Videos.”

In solidarity, let’s all take a minute this weekend and see if we can figure out a way to garner an audience and engage users across the web without numbers, lists, or snark. Challenge accepted?

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Panel of Techno-Optimists: The Shift to Social and Who’s Doing it Right

(L to R) David Carr of The New York Times, BuzzFeed Editor-in-Chief Ben Smith, WaPoLabs Chief Strategist and Editor-at-Large Rob Malda, and Flipboard Editorial Director Josh Quittner.

In an event hosted by New York University’s Center for Publishing and the School of Continuing and Professional Studies last night, social media experts discussed the shift to social content and what that means for the media industry. Ben Smith, editor-in-chief of BuzzFeed, Rob Malda, chief strategist and editor-at-large of the WaPo Labs, and Josh Quittner, editorial director of Flipboard, opined under the moderation of the New York TimesDavid Carr. The mood was decidedly optimistic—as Quittner said at one point, “I think we’re all techno-optimists on this panel.”

The Social Epiphany
The conversation started on the shift to social. “I don’t really surf anymore,” said Carr, “most of my content… comes from somewhere and it’s like this vast, human enabled RSS that is pushing things towards me.” According to Smith, there was a dramatic change between 2010 and 2011 in terms of BuzzFeed’s traffic. Within a year, their biggest referrer went from Google to Facebook. As people change their media habits from seeking content to more passively getting content in the form of their Facebook or Twitter feeds, will they be able to stay well-informed? Read more

Tumblr, Others View Journalistic Content As Key Part Of Future

Tumblr really wants to be more than a collection of cute animal pictures. In fact, it views large publishers as an essential part of its future. Tumblr’s mindset is that quality content from these publishers grows audiences.

“At Tumblr, there’s a recognition that Tumblr is better when you get better stuff on it,” Mark Coatney, Tumblr’s media evangelist, told Josh Sternberg in an interview.

It’s a difficult sell, as not much direct traffic is sent to publishers directly from Tumblr. But Newsweek senior writer Jessica Bennett told Sternberg that it’s a way “to connect with an audience outside the usual network of Newsweek/Daily Beast reader.” Read more