In the ensuing months after Google made the decision to unceremoniously discontinue Google Reader (which is,  in this journalist’s opinion, one of the best news-gathering methods around), panicked users have made the mad scramble to find a suitable replacement before the plug is pulled this July.

But perhaps our best option for a new reader isn’t even out yet — and it comes from a pretty unlikely place.

Well-known startup developer-turned-budding publishing company Betaworks is making a serious gambit to change social reading as we know it today. Last year, the company snapped up forlorn social news aggregator Digg, and gave it a new lease on life. Today marks the company’s follow-up acquisition of Instapaper, a stunningly simple article saving service that has been known and loved by journalists and the broader public for years. With both companies now under the same umbrella, it’s no surprise that Betaworks is planning on somehow revamping newsgathering on the web.

But how? Well, filling Google Reader’s shoes is a great start.

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