GalleyCat FishbowlNY FishbowlDC UnBeige MediaJobsDaily SocialTimes AllFacebook AllTwitter LostRemote TVNewser TVSpy AgencySpy PRNewser

Posts Tagged ‘’

Twitter’s Upcoming Web Analytics Tool Will (Hopefully) Cure A Major Headache

Measuring referral traffic is essential for news organizations, or any website owner for that matter. However, there’s always been a major limitation to doing that. Measuring referrals from one of the most popular social networks, Twitter, has proven itself to be a formidable task.

But a long-awaited reprieve is coming. This week, Twitter began rolling out its Web analytics tool. All website owners will have access to the service in a matter of weeks, reports Poynter’s Jeff Sonderman.

The introduction of this tool will provide an official, baseline metric for everyone from news organizations to social media marketers to measure the impact that Twitter has on their websites. Currently, a wide array of often-pricy third-party products like Radian6, enterprise and Sprout Social are required to obtain what feels like piecemeal Twitter analytics. Read more

Mediabistro Course

Get a Literary Agent

Get a Literary AgentWork with a publishing consultant to find the right agent for your book and write a query that will get the deal done! Starting December 3, learn the best methods for finding a literary agent, how to choose the right agent for your book, the etiquette of seeking literary representation, and how to stand out among the numerous queries agents receive daily. Register now!

How To Get Your Own Personal URL Shortener

If you follow me on Twitter, you may notice that a lot of my links are tweeted out using, a custom short URL based on my last name. Getting a custom URL shortener is a great way to boost a brand, whether it’s your personal brand or that of your news organization.

Doing this is incredibly easy, and will cost you very little money.

1. Register A Short URL At Any Domain Name Registrar

I suggest At, .me domain names are a steal at $8.99 a year. Of course, you can use any top-level domain (TLD) you’d like, though prices will vary.

2. Visit
You’ll need a account first, so sign up here (free).

Once you’re logged in, you’ll be sent to the pro request page. Answer all of the questions, and include your short URL.

3. Wait
Sorry folks, this is not instantaneous. It’s a request program, so lets people in little by little. Luckily, I have gone through this process a number of times and have never had to wait more than a few weeks.

4. Create An ‘A’ Record In Your Registrar’s Control Panel

The host should be “@” and it should point to This part is what links your domain name to

5. Tell What Your Short Domain Is (Again)
Yes, you already had to do that. But enter it again at the top of At the bottom of that page, you’ll have to enter a tracking domain and use one of three options to verify it. The instructions on this page are extensive.

6. You’re Done!
Enjoy your new, custom URL shortener! Don’t forget to renew your domain name!