MATTER is the brain child of Jim Giles and Bobbie Johnson, two experienced reporters with a passion for making journalism better. Giles and Johnson have lined up a team of writers and editors to help push this vision forward, and according to the Kickstarter project page, MATTER will be for readers, not advertisers.

The “return to long-form journalism” is a phrase that has been bandied about for a few years now, and several websites currently exist around this premise (Longreads, The Atavist, Byliner, Longform, etc.) MATTER won’t be a curation service; rather, it will include original investigative reporting from their team of writers, some of which have contributed to publications such as The New Yorker, The Atlantic, The Economist, The Guardian, The New York Times, National Geographic, Nature and Wired.

“The thing about long-form, in-depth journalism is that it’s expensive. There used to be many more newspapers and magazines that produced that sort of content, but journalism is in financial trouble and those outlets have cut back,” said Giles.

The Kickstarter campaign will help raise funds for MATTER to produce their first three pieces. By pledging at the $25 level, you can join their editorial board (powered by All Our Ideas) and lend your voice to the kind of reporting MATTER covers.

As of this article, the project is over 60% funded, but you can pledge until the campaign ends on March 24, 2012. For more information about MATTER, you can visit their website at readmatter.com. You can also follow the progress of MATTER on Facebook and Twitter.

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