Social media producers battle for eyeballs, retweets and clicks. They fight because tweets fly by fast, easily slipping by readers in a stream shared with cat gifs and @KimKierkegaard.

News tweeting’s permanent battlefield fixtures – tweet volume, frequency and serendipity – can always provide challenge. The combo deals a particular blow, however, when your latest tweet contains your big, hot breaking story.

What’s the best way to get followers to notice and click your link when big news hits? Should you break out the “BREAKING”? Should you stick with just “Breaking”? Or should you drop the chyron-bred word and bank on content sparking the spread?

Here are five distinct ways newsrooms on Twitter highlight breaking news, along with some questions to consider before adopting (or adapting) a new strategy for your own. Read more