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Posts Tagged ‘Brian Aguilar’

How The Wall Street Journal Is Using Facebook to Cover Facebook

In March, around the time Facebook launched its Timeline format, Poynter published a piece declaring “Facebook Timeline not yet a friend to news organizations.” The post’s author, Jeff Sonderman, wrote “the flashy visual template adds too little style while removing too much substance.”

The social media team at The Wall Street Journal might beg to disagree. In an innovative piece of social journalism, WSJ reporters and editors are using Facebook’s Timeline tool to cover Facebook’s initial public offering.

The news org has created a new Facebook page, www.facebook.com/GoesPublic, using Timeline to not only chronicle its IPO roadshow but to also tell the history of Facebook.

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How The Wall Street Journal Uses Pinterest

While Pinterest is taking many newsrooms by storm, there may still be some editors who are hesitant or unsure about how to go about using the online scrapbooking site. Why not take a page — or in this case a board — from The Wall Street Journal?

Recently, the venerable news organization started experimenting with how to use Pinterest and created a Quotes board. Its description partially reads: “Editors are pinning memorable quotes appearing in The Wall Street Journal.”

Each pin is an image of a quote from a recent WSJ story shown floating over a column of blurred out text, much like pull-quotes do in an actual story. A short description accompanies each pin, allowing the quote to stand alone. By clicking on an individual quote, readers/pinners are taken to the original story it was published in.

“There are so many memorable soundbites out there,” said Brian Aguilar, a social media editor at the news organization who helped come up with the idea for the board. ”This gives you the opportunity to really highlight them and pique people’s interest in a story.”

This board can easily be replicated in newsrooms everywhere. I spoke (via email) with Aguilar to learn more about the board’s inspiration, how the images are created, and why the WSJ team isn’t worried about Pinterest and copyright issues.  Read more