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Posts Tagged ‘CBS’

CBS’ Watch Magazine Has a Soundtrack, and It’s Classical

Watch_June08If films get soundtracks, and television shows are backed by popular music and original scores, who says a print magazine can’t be, too?

Watch — an entertainment magazine produced by CBS, just debuted marketing videos for its celebrity and lifestyles coverage with a special bit of background noise — the sounds of a British violinist and a 22-piece orchestra.

According to an interview Watch magazine execs recently did with the New York TimesStuart Elliott, the CBS print spinoff (which, obviously, can also be accessed online, via smartphone apps and mobile devices, where the commissioned piece of music can be heard) decided to hire classical violinist Charlie Siem to write the piece for Watch‘s “brand videos”. Titled “Canopy”, the composition by Siem (who didn’t hesitate to call the project “unusual” but “rewarding”), was meant to “help [Watch magazine's] video content stand out amid the clutter.”

And after CBS’ Watch licensed the Chris Brown tune “Beautiful People” in 2013 for a big chunk of change, the pub was looking to incorporate original music into its social media and web promos for a cheaper price.

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What If JFK Was Assassinated Today? How The News Would Cover It

The assassination of U.S. president John F. Kennedy was a pivotal moment for the nation — and the nation’s news teams. And in nearly every area of life, a lot has changed since the charismatic leader died 50 years ago today. One of the most pronounced shifts is in the news gathering and reporting process.

In honor of this pivotal historical moment, several news organizations have taken the chance to, in a sense, rewrite history by covering the event again in real time using modern reporting tools.

So what if JFK had died today? Here’s how some news organizations would cover it:

cbs jfk coverage
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Adobe Abandons Mobile Flash: Tips on Implementing HTML5 on Mobile Platforms

A few months ago, we gave some tips on how to define your mobile newsroom presence. One of those tips talked about keeping Flash at a minimum for mobile devices:

While there are mobile devices which can run Flash, using Flash should be avoided for both mobile sites and applications. For video, recent studies show that HTML 5 outperforms Flash on mobile devices.

HTML5 Logo

Yesterday, Adobe announced that they will be ceasing development of the mobile version of Flash Player for mobile browsers in order to continue their focus on HTML5. This is huge news for any organization which uses Flash for mobile websites to deliver multimedia content or interactive graphics.

According to Adobe VP Danny Winokur, “HTML5 is now universally supported on major mobile devices, in some cases exclusively. This makes HTML5 the best solution for creating and deploying content in the browser across mobile platforms.” While these are strong words from Adobe, it’s important to note that any organization that begins to transition its Flash content to HTML5 must keep two important thoughts in mind.

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Meet ‘Producer Matthew’ Keys: Aggregation Journalist

Uprising in Egypt. Earthquake and tsunami in Japan. Missile strikes in Libya.

Major news has broken in every corner of the world during the past few weeks. In that time, Matthew Keys has proven himself to be a must follow for the latest from these hot spots.

Keys, 24, is a new style aggregation journalist. From his home in Sacramento, Calif., Keys even altered his sleep schedule so he can be awake to bring the latest developments from Japan.

“What my audience is looking for is somebody who, in a time of crisis, or in a time of breaking news, will just get to the facts,” he said.

Better known as Producer Matthew, Keys worked until October as a Web producer at KTXL, Sacramento’s Fox affiliate and is now unemployed. He considers himself an early adopter to social media, joining Twitter in February 2007. The service arguably began getting mainstream attention during that March’s South by Southwest Interactive Conference.

Keys still considers himself a journalist. Why? Everything he tweets or retweets he ensures comes from a credible source, or it is something he could verify.

“About 90 percent of the information I put out comes from a media source that I can verify with them,” he said.

Keys relies on reporting from global wire services like Reuters and Agence France-Presse, as well as local news services. For information from Japan, Keys has aggregated information from NHK and TBS.

“This is information that I’m putting out for my audience but it’s really coming from a third party,” he said.

While Keys agrees that Twitter is an excellent way to get news, he dismisses the notion that it will become a police scanner.

“Most people can listen to a police scanner and know that about 100 percent of the information that they’re getting from the scanner is going to be accurate, because it’s coming from law enforcement sources,” he said. “If you’re following someone in law enforcement on Twitter, absolutely. But you could also be following an account — like the Steve Jobs account — and if you’re new to Twitter, you’re not gonna know that Steve Jobs doesn’t have a Twitter account.”

“I don’t think it’s ever going to be the main source of news,” he said.

Keys also maintains an active Tumblr presence.

“The use that I have for Tumblr is for photos — a lot of people on Tumblr like photos,” he said. “They’re very visual. They don’t necessarily like to read a lot. They like video. They like audio. It’s very multimedia rich.”

Keys says being a citizen journalist has helped his reputation more than working at KTXL.

“I’ve made friends at ABC, at CNN, CBS, and a lot of the stuff I put out on Twitter … they’re now wanting to use that stuff,” he said. “That never happened when I worked at Fox.”

Follow “Producer Matthew” Keys on Twitter at @ProducerMatthew and on Tumblr at